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University of Salford: Digital Business

Institution University of Salford
Department Salford Business School
Web http://www.salford.ac.uk
Email course-enquiries@salford.ac.uk
Telephone 0161 295 4545
Study type Taught

Summary

Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including strategic planning, critical thinking and project management.

MSc Digital Business is designed to help create multifaceted business leaders with the skillset and knowledge to launch innovative businesses, work in tech and manage digital transformation projects.

Combining topics usually explored in Information Systems, Digital Marketing and Management postgraduate degrees, Digital Business expands your technological knowledge and helps you develop essential leadership skills. You’ll look beyond the tech buzzwords and explore the real business applications, risks and opportunities of emerging technologies.

Greater Manchester has long been established as one of the largest tech hubs outside of the capital and Salford is right at the heart of that innovation. The North West has the highest demand for digital business-based workers outside London with over 88,000 people employed in digital tech roles. You’ll take advantage of the opportunities the region has to offer through support from research active academics and engagement with industry throughout the programme.

Entry dates in September, January and June

You will: - Look at how social, innovative and disruptive technologies drive businesses forward for competitive advantage

  • Become critically aware of the capabilities of emerging technologies

  • Learn to manage strategic digital environments

  • Develop the approaches and skills needed to lead large and complex projects

  • Critically explore search and social media marketing and the tools used in marketing communications

  • Gain practical and transferable digital skills and techniques

Find out more at www.salford.ac.uk/courses/postgraduate/digital-business

MSc

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