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University of Roehampton: Global Marketing

Institution University of Roehampton View institution profile
Department Business School
Web www.roehampton.ac.uk
Email admissions@roehampton.ac.uk
Telephone 020 8392 3232
Study type Taught

Summary

The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.

There is also the opportunity (subject to fees and availability) to join an international management field trip to a European country, where you will visit companies, practice teamwork and have the opportunity to reflect on current management issues and strategic solutions.

MSc

University of Roehampton

The University of Roehampton offers a diverse range of postgraduate taught and research programmes that are industry-relevant, career focused and taught by leading experts and researchers.

Our research has shaped national policy, supported communities worldwide, championed a fair and just society, and led to advances in health and wellbeing. It is fundamental to our university and will play a key role in what you learn here at Roehampton.

Based in southwest London, we are just 30 minutes away from central London, providing you with a wide range of employment opportunities.

Roehampton

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