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University of Plymouth: Digital and Social Media Marketing

Institution University of Plymouth View institution profile
Department Plymouth Business School
Web https://www.plymouth.ac.uk
Email admissions@plymouth.ac.uk
Telephone +44 (0) 1752 585858
Study type Taught

Summary

With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

  • This course is designed to keep you at the forefront of modern marketing practices and will equip you with an advanced knowledge of in digital marketing strategy and planning.

  • Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.

  • Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.

MSc

University of Plymouth

 

 

 

 

 

 

 

About us

At the University of Plymouth, we are proud to be one of only a select number of UK universities to achieve triple gold – gold overall and gold for both underpinning aspects: student experience and student outcomes (Teaching Excellence Framework, 2023). 

Set in the middle of beautiful countryside and stunning sandy beaches, we also have a unique and special location to match your award-winning education. The city has been found to be 46% cheaper than London in terms of day-to-day …

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