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University of Plymouth: Business Psychology

Institution University of Plymouth View institution profile
Department Plymouth Business School
Web https://www.plymouth.ac.uk
Email admissions@plymouth.ac.uk
Telephone +44 (0) 1752 585858
Study type Taught

Summary

There is an increasing demand for professionals who can apply psychological principles to business challenges, particularly in organisational development, change management, and employee well-being. This is evident in the growing prevalence of job titles such as "Organisational Psychologist" and "Talent Management Consultant." LinkedIn job listings in the UK show a significant number of roles requiring expertise in business psychology, especially in HR, consulting, and organisational development. This trend reflects a rising need for the specialised skills provided by an MSc in Business Psychology.

Industry trends further emphasise this demand, with a heightened focus on employee mental health, resilience, and well-being, particularly post-pandemic. Organisations are recognising the value of business psychologists in designing programmes to enhance workplace satisfaction and productivity. Moreover, companies undergoing digitalisation, mergers, or cultural shifts increasingly seek experts who understand the human aspects of these transformations, further driving demand for business psychology professionals.

Communications functions such as PR, marketing, digital marketing, sales and internal communications have increasingly recognised in the last twenty years that psychology has much to offer. Here, psychology helps those tasked with communicating their organisation's key messages to customers, funders, staff and other stakeholders to construct persuasive messages.

This programme will apply core psychology lessons to a business context, for example in people management and marketing.

The first semester will outline with three modules the core psychology underpinning that students require. The second semester, with two modules, will address how psychology can be applied toa business context. Here students will look at ow psychology is applied in HR/leadership and marketing/communication functions. The all-year Capstone Project will culminate in students conducting research in an area of their own interest.

Master of Science - MSc (PG)

University of Plymouth

 

 

 

 

 

 

 

About us

At the University of Plymouth, we are proud to be one of only a select number of UK universities to achieve triple gold – gold overall and gold for both underpinning aspects: student experience and student outcomes (Teaching Excellence Framework, 2023). 

Set in the middle of beautiful countryside and stunning sandy beaches, we also have a unique and special location to match your award-winning education. The city has been found to be 46% cheaper than London in terms of day-to-day …

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