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University of Greenwich: MA Marketing Management (with Placement)

Institution University of Greenwich
Department Management and Marketing
Web http://www.gre.ac.uk
Telephone 020 8331 9000
Study type Taught

Summary

Study our MA in Marketing Management to advance your skills and knowledge - whether for careers in consultancy or in-house - and get the opportunity to undertake a placement.

This career-focused Master's offers two specialist pathways—Strategic Marketing or Advertising & Marketing Communications—designed to help you thrive in today’s global marketing landscape.

Co-designed with industry professionals, the course blends academic rigour with hands-on experience. You’ll work on real campaigns in our Digital Marketing Suite, collaborate with clients via our student-led agency Gen C, and tackle live business challenges through consultancy projects and simulations.

Choose your pathway:

  • Strategic Marketing: Focus on international strategy, brand development, and data-driven decision-making. Ideal for roles like Marketing Manager, Brand Strategist or Global Business Development Manager.

  • Advertising & Marketing Communications: Master digital storytelling, campaign strategy and customer engagement. Suited for careers such as Social Media Strategist, Content Marketing Specialist or Communications Manager.

You’ll learn from expert academics and industry speakers, and benefit from career support including mentoring, networking events and employability services.

Graduates have gone on to work with top global brands like Google, Coca-Cola, PwC, Ogilvy and Unilever, as well as NGOs, start-ups and public sector organisations.

This degree includes the opportunity to enhance your employability - and elevate your career - with a placement year, working full-time for a company. It’s a chance for you to immerse yourself in an industry, apply your knowledge and put theory into practice. It should also help you develop your professional skills and assist you in starting to make industry connections. Graduates with work experience are highly sought after by employers and often secure higher-level positions.

What you should know about this course - This programme offers two distinct pathways for focused specialism in Strategic Marketing or Advertising and Communications

  • Get the opportunity, as part of this degree, to undertake a placement.

  • Study at our beautiful Greenwich campus, a UNESCO World Heritage Site

  • Gain hands-on experience by working on real-world projects, bridging the gap between classroom learning and industry practices

MA

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