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University of Glasgow: Media Management
| Institution | University of Glasgow View institution profile |
|---|---|
| Department | School of Culture & Creative Arts |
| Web | www.glasgow.ac.uk/ |
| Study type | Taught |
Summary
The Masters examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. If you are an aspiring or existing media manager, or have a strong interest in the media sector, this programme has been designed for you. It combines advanced-level media and management-related studies with a special focus on media economics and on media and cultural policy.
In recent years, we have had speakers from the BBC, Channel 4, the Financial Times, the UK communications regulator Ofcom, MTV Europe, The Sunday Herald, the Press Complaints Commission and the British Film Institute.
You have the opportunity to pursue your own special interests through elective courses and supervised individual research within a dedicated and well-resourced postgraduate teaching and research centre.
In recent years, we have had speakers from the BBC, Channel 4, the Financial Times, the UK communications regulator Ofcom, MTV Europe, The Sunday Herald, the Press Complaints Commission and the British Film Institute. You have the opportunity to pursue your own special interests through elective courses and supervised individual research within a dedicated and well-resourced postgraduate teaching and research centre. * The programme is led by an international expert in media economics. You will be taught by academics from the University’s Centre for Cultural Policy Research, Adam Smith Business School and School of Law, and experienced industry figures will give presentations.
Media management involves a taught course, which will run from September 2022 to April 2023 followed by an individual supervised dissertation.
The taught component involves a combination of lectures, seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry. You will be taught by specialist staff from the Centre for Cultural Policy Research and the Adam Smith Business School.
Assessment is based primarily on individual written essays and assignments but also involves group-work projects, presentations and an examined element.
Semester 1
In semester one, you will complete four compulsory core courses, totalling 60 credits.
Core courses
- MEDIA ECONOMICS
- MANAGING STRATEGIC CHANGE (MEDIA MANAGEMENT)
- MARKETING MANAGEMENT (MEDIA MANAGEMENT)
- RESEARCH METHODS 1 (CCPR)
Semester 2
In semester two, you will complete two compulsory core courses totalling 40 credits, and one or two optional courses totalling 20 credits.
Core courses
- MEDIA & CULTURAL POLICY
- RESEARCH METHODS 2 (CCPR)
Optional courses
Optional courses may include, but are not limited to:
- INTELLECTUAL PROPERTY LAW
- DIGITAL TRANSFORMATION: NEW MODELS OF BUSINESS
- ISSUES IN AUDIENCE MANAGEMENT
Dissertation
At the end of semester two, you will produce a substantial piece of writing of around 12,000 words, presenting original research on a topic relevant to management of media, to be submitted in early August.
- MEDIA MANAGEMENT DISSERTATION
Course subjects will help prepare you for a range of management careers across the media sector, including in economics, business strategy, media policy, intellectual property rights and marketing.
At the same time, the programme offers an academically engaging and rewarding experience allowing you to embark on policy advisory and consultancy roles or to pursue further postgraduate studies.
Positions held by recent graduates include Scottish Affairs Officer, Manager Internal Communications, Product Manager, Press Officer, Broadcasting Manager and Creative Director.
MSc
The University of Glasgow is one of the UK’s most prestigious seats of learning, and the fourth oldest university in the English speaking world. Established in 1451 and recognised for its world-changing research and teaching, the University has inspired thinkers from eminent scientist Lord Kelvin and the father of economics Adam Smith, to Scotland’s First Minister Nicola Sturgeon.
Rankings
The University:
is ranked 81st in the world in the QS World University Rankings 2023
- is in the top 100 in the world: Times Higher World University Rankings 2023
- 95.9% of students in employment or further study 6 months after graduation …
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