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University of Exeter: Marketing and Business Analytics
| Institution | University of Exeter View institution profile |
|---|---|
| Department | Management |
| Web | https://www.exeter.ac.uk/postgraduate |
| ESEEnquiries@exeter.ac.uk | |
| Telephone | +44 (0)1392 727272 |
| Study type | Taught |
MSc
Summary
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Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while providing you with a strong foundation of core marketing skills.
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Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions.
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Gain expertise in marketing and analytics through modules in marketing strategy, digital marketing planning, applied digital analytics, programming for business analytics and hands-on projects with real businesses. Explore Statistics, AI, Data-based technologies and Consumer behaviour.
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Learn through real-world applications, leveraging industry partnerships and digital analytics tools to tackle contemporary marketing challenges head-on, preparing you for diverse career paths in marketing analytics and beyond.
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Learn from expert academics and industry guest speakers while joining a diverse, international student community and active business societies.
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Choose your pathway with a business project or marketing project option to align your degree with your career goals.
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There is strong employer demand for Exeter graduates and graduates of this course might expect to go into roles such as Marketing Analyst, Customer Insights Specialist, or Digital Marketing Analyst.
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High achieving students have the opportunity to apply for the Quantitative Techniques for Economics and Management (QTEM) programme which includes an internship and semester abroad.
To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:2 degree with honours. For full details, including English language requirements and international equivalencies, please visit our course page. |
| Location | University of Exeter - Streatham Campus Northcote House The Queen's Drive Exeter Devon EX4 4QJ |
Summary
-
Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while still providing you with a strong foundation of core marketing skills.
-
Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions.
-
Explore key areas such as marketing strategy and operations, statistics, programming, database technology, and marketing analytics.
-
Learn through real-world applications, leveraging industry partnerships and digital analytics tools to tackle contemporary marketing challenges head-on, preparing you for diverse career paths in marketing analytics and beyond.
To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:2 degree with honours in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications. For full details, including English language requirements and international equivalencies, please visit our course page. |
| Location | University of Exeter - Streatham Campus Northcote House The Queen's Drive Exeter Devon EX4 4QJ |
A Russell Group university offering outstanding career prospects
At the University of Exeter, we provide study opportunities in beautiful and historic surroundings in South West England. Studying with us will give you the opportunity to become an expert in your field, develop valuable skills and help you build the foundations for your career.
We are a member of the prestigious Russell Group of top UK research universities, ranked in the country’s top 15 in The Times and Sunday Times Good University Guide 2025. We are proud to produce ambitious alumni who progress to successful global careers …
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