find your perfect postgrad program
Search our Database of 30,000 Courses

University of Essex Online: MSc Global Digital Marketing

Institution University of Essex Online View institution profile
Department Business and Project Management
Telephone +44 (0) 1206 489 358
Study type Taught


In the 21st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive. This specialist Masters degree will provide you with the digital knowhow to excel in a marketing career anywhere in the world.

Through this MSc Global Digital Marketing, you will explore the growing number of digital platforms available for marketing. You will also learn how to optimise your usage of them to reach your target audience on an international scale. Additionally, you will gain an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.


University of Essex Online

About University of Essex Online
University of Essex Online provide 100% online part-time Masters degrees and short courses in business, computing, education, health, law, criminology and psychology. Our students benefit from a flexible approach to learning while receiving the same dedicated support they expect from a top UK university. 

We achieved a gold rating in the government’s Teaching Excellence Framework (TEF 2018), for delivering consistently outstanding teaching, learning and outcomes for our students). This rating is the highest possible an institution can achieve. 

Why study with University of Essex Online 
Whether you're an experienced professional looking …

View Profile

Not what you are looking for?

Browse other courses in Marketing or Digital Marketing, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here