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University of Essex: Management (Marketing)

Institution University of Essex
Department Essex Business School
Web http://www.essex.ac.uk
Email pgadmit@essex.ac.uk
Telephone 01206 872719
Study type Taught

Summary

Marketing management requires professionals who can combine creative thinking with strategic planning to deliver on the wider business objectives of an organisation. You will need to demonstrate skills in the fields of both management and marketing to succeed as an effective marketing manager.

MSc Management (Marketing) is perfect if you do not have a first degree in business or marketing, or relevant work experience in management.

As one of our Masters of management pathways, you will study a core spine of management and organisational issues in term one. You will then specialise in marketing and marketing management in your second term where you will explore issues like consumer behaviours, digital marketing, strategic brand communication and marketing innovation. Through these optional modules, you can align your course with your career aspirations so that you graduate with a perfectly tailored Masters degree in marketing and management.

MSc Management (Marketing) covers contemporary marketing and management issues, such as:

  • the impact of social media on consumer behaviour

  • consumer relationships

  • brand communication

  • marketing strategy

We ensure that your education in management is both theoretical and practical, allowing you to develop expertise in a chosen area of marketing management.

At Essex Business School we champion responsible management and sustainable business. We want to change business for the better and empower our students to do this too. By using current research in our teaching, you'll explore the management and marketing issues affecting organisations across the globe right now and so you'll graduate with a Masters degree with a real-world focus.

MSc Management (Marketing) is one of three unique Masters in Management pathways which allow you to pursue your specific career ambitions, the others are: MSc Management, and MSc Management (International).

MSc

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