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University of Buckingham: Strategic Marketing & Customer Experience Management
| Institution | University of Buckingham |
|---|---|
| Department | Business Management View department profile |
| Web | www.buckingham.ac.uk |
| admissions@buckingham.ac.uk | |
| Telephone | 01280 820227 |
| Study type | Taught |
MSc
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
-
Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
-
Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
-
Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
-
Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
-
Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
-
Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
-
Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
-
Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
-
Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
-
Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
-
Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
-
Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
-
Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
-
Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
-
Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
-
Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
-
Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
-
Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
-
Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
-
Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
-
Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
-
Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
-
Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
-
Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 9576 GBP for Whole course |
|---|---|
| Northern Ireland | 9576 GBP for Whole course |
| Scotland | 9576 GBP for Whole course |
| Wales | 9576 GBP for Whole course |
| Channel Islands | 9576 GBP for Whole course |
| EU | 15408 GBP for Whole course |
| International | 15408 GBP for Whole course |
| Republic of Ireland | 15408 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
-
Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
-
Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
-
Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
-
Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
-
Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
-
Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
-
Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
-
Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
-
Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
-
Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
-
Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
-
Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.
This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.
In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.
Course Highlights - In-depth overview of all aspects of customer experience management and strategic marketing.
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Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.
-
Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.
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Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.
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Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.
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Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | UK Offers |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading-edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating positive customer experience. In addition, the programme will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys. Additionally, a practical research methods module will set the students up to embark on their dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the programme that they have found particularly inspiring.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:2 (Hons) degree or equivalent or/and relevant business experience. IELTS=6.5 |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading-edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating positive customer experience. In addition, the programme will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys. Additionally, a practical research methods module will set the students up to embark on their dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the programme that they have found particularly inspiring.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:2 (Hons) degree or equivalent or/and relevant business experience. IELTS=6.5 |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading-edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating positive customer experience. In addition, the programme will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys. Additionally, a practical research methods module will set the students up to embark on their dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the programme that they have found particularly inspiring.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:2 (Hons) degree or equivalent or/and relevant business experience. IELTS=6.5 |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Summary
The University of Buckingham is: - Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
-
We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
-
Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
-
Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
-
As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading-edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating positive customer experience. In addition, the programme will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys. Additionally, a practical research methods module will set the students up to embark on their dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the programme that they have found particularly inspiring.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:2 (Hons) degree or equivalent or/and relevant business experience. IELTS=6.5 |
| Location | Main Site Hunter Street Buckingham MK18 1EG |
Fees
| England | 10300 GBP for Whole course |
|---|---|
| Northern Ireland | 10300 GBP for Whole course |
| Scotland | 10300 GBP for Whole course |
| Wales | 10300 GBP for Whole course |
| Channel Islands | 10300 GBP for Whole course |
| EU | 16480 GBP for Whole course |
| International | 16480 GBP for Whole course |
| Republic of Ireland | 16480 GBP for Whole course |
Business degrees at The University of Buckingham
Improve your job prospects, pursue your passion, and gain a higher qualification with a postgraduate Business degree at The University of Buckingham.
Their master’s programmes will help you gain the confidence you need to enter the world of business and make a real contribution right from the start. You will develop knowledge and skills that are relevant to today’s business world including entrepreneurial thinking, artificial intelligence, global business, sustainability, and big data analytics.
Buckingham strives to get guest lecturers for every module. These are people in business or …
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