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University of Brighton: Marketing (International Marketing)

Institution University of Brighton View institution profile
Department School of Business and Law
Web https://www.brighton.ac.uk
Telephone 01273 644644
Study type Taught

Summary

Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

On the course, you will learn both theory and practice of international marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You will examine how cultural differences, new technologies and the rapid emergence of economies such as Brazil, Russia, China and India create both opportunities and challenges.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

MSc

Our university has been named one of the top universities in the UK for how well it works with businesses, communities and public organisations (KEF4). It’s been recognised for making a big positive impact on the local economy and helping drive real change in society. This connection to industry and the community benefits our students by facilitating networking and work opportunities.

We have around 3,000 postgraduate students who come together to share their global perspectives and make a difference. Whichever campus you’re based at, you’ll join a community focused on positive change. And you’ll be investing in you, building …

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