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University of Brighton: Marketing (Digital Marketing)

Institution University of Brighton View institution profile
Department School of Business and Law
Web https://www.brighton.ac.uk
Study type Taught

Summary

Designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, our CIM-accredited Marketing (Digital Marketing) MSc prepares you for a career in marketing, advertising or social media.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy.

You will gain practical experience from live projects, critically analysing and developing digital marketing campaigns for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

You will benefit from hearing guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

MSc

Our university has been named one of the top universities in the UK for how well it works with businesses, communities and public organisations (KEF4). It’s been recognised for making a big positive impact on the local economy and helping drive real change in society. This connection to industry and the community benefits our students by facilitating networking and work opportunities.

We have around 3,000 postgraduate students who come together to share their global perspectives and make a difference. Whichever campus you’re based at, you’ll join a community focused on positive change. And you’ll be investing in you, building …

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