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University of Birmingham: Strategic Marketing Practice (Online)

Institution University of Birmingham View institution profile
Department Birmingham Business School
Web https://www.birmingham.ac.uk
Study type Taught

Summary

The online MSc Strategic Marketing Practice will help you develop practical, analytical, and leadership skills, while enhancing your knowledge of the latest advances in strategic marketing thinking and research.

The University of Birmingham’s online MSc Strategic Marketing Practice is designed to equip graduates with a background in marketing, either academic or professional, with the skills that the marketing industry demands. Guided by the same academics who teach on campus, you will learn core strategic marketing theory and practice, along with the latest innovations in data, technology, and innovation within a framework of responsible practice and sustainability.

Course highlights Industry-informed curriculum designed to equip students with the marketing skills and expertise required in the industry.

  • The course is taught and facilitated by the same academics and active practitioners who also teach our in-person postgraduate programmes.

  • The curriculum offers flexibility, as there are five electives from which students can choose four depending on their personal interests and professional goals.

  • The development of future-of-work skills, such as an agile mindset, resilience, and personal effectiveness, to navigate a rapidly changing business landscape and adapt to new challenges and opportunities.

MSc

University of Birmingham

Our high-quality teaching and supervision will help you take your skills and career to the next level.

Here, you’ll feel engaged, motivated and challenged, as part of our inclusive community that has a strong research culture. At Birmingham, we’ll support your health, wellbeing and personal development. While our professional and academic careers services will help you take the next step. This is your time. This is your place.

With more than 600 taught programmes and a range of research opportunities to choose from, Birmingham is one of the most popular UK universities for postgraduate study.

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