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University of Birmingham: Marketing
| Institution | University of Birmingham View institution profile |
|---|---|
| Department | Birmingham Business School View department profile |
| Web | https://www.birmingham.ac.uk |
| pg@contacts.bham.ac.uk |
Doctor of Philosophy - PhD
Summary
Join our PhD in Marketing at the University of Birmingham to develop your expertise through impactful research, world-class resources, and mentorship. Prepare for a successful career in academia or industry with our supportive and dynamic programme.
Our doctoral researchers excel in analysing diverse data sets using both qualitative and quantitative techniques. They are adept at explaining the theories that underpin various approaches to social science research, ensuring a comprehensive understanding of the field.
Why study this course at the University of Birmingham? As a doctoral researcher, you will have the ability to characterise and solve complex business and marketing problems using advanced research tools.
You will be able to derive policy implications from their research and effectively communicate these insights to policymakers, practitioners, and academics. You will also excel in peer reviewing research, offering constructive criticism, and pushing the boundaries of the discipline through their innovative work. The PhD in Marketing at the University of Birmingham is designed to significantly shape your future by: - Developing Expertise: You’ll gain deep knowledge in marketing theory and practice, equipping you with advanced research skills.
-
Enhancing Employability: Graduates often secure roles in academia, government, financial institutions, and multinational corporations.
-
Building a Professional Network: You’ll engage with leading academics and peers, expanding your professional connections.
-
Contributing to the Field: Your research will push the boundaries of marketing knowledge, influencing policy and practice.
Career opportunities Recent PhD graduates from Birmingham Business School are now working in central banks, government departments, financial institutions, accountancy firms, supranational organisations, and multinational corporations. Many also go on to forge successful academic careers at leading universities worldwide.
| Study type | Research |
|---|---|
| Level | RQF Level 8 |
| Entry requirements | The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English. |
| Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Summary
Join our PhD in Marketing at the University of Birmingham to develop your expertise through impactful research, world-class resources, and mentorship. Prepare for a successful career in academia or industry with our supportive and dynamic programme.
Our doctoral researchers excel in analysing diverse data sets using both qualitative and quantitative techniques. They are adept at explaining the theories that underpin various approaches to social science research, ensuring a comprehensive understanding of the field.
Why study this course at the University of Birmingham? As a doctoral researcher, you will have the ability to characterise and solve complex business and marketing problems using advanced research tools.
You will be able to derive policy implications from their research and effectively communicate these insights to policymakers, practitioners, and academics. You will also excel in peer reviewing research, offering constructive criticism, and pushing the boundaries of the discipline through their innovative work. The PhD in Marketing at the University of Birmingham is designed to significantly shape your future by: - Developing Expertise: You’ll gain deep knowledge in marketing theory and practice, equipping you with advanced research skills.
-
Enhancing Employability: Graduates often secure roles in academia, government, financial institutions, and multinational corporations.
-
Building a Professional Network: You’ll engage with leading academics and peers, expanding your professional connections.
-
Contributing to the Field: Your research will push the boundaries of marketing knowledge, influencing policy and practice.
Career opportunities Recent PhD graduates from Birmingham Business School are now working in central banks, government departments, financial institutions, accountancy firms, supranational organisations, and multinational corporations. Many also go on to forge successful academic careers at leading universities worldwide.
| Study type | Research |
|---|---|
| Level | RQF Level 8 |
| Entry requirements | The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English. |
| Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
MSc
Summary
Whether you're transitioning from another field or advancing your marketing career, Birmingham's MSc Marketing builds the strategic, digital, and analytical skills employers demand - no prior marketing experience needed. You'll build knowledge across strategy, consumer behaviour and market research, then choose your pathway in Digital Marketing, International Marketing or Responsible Marketing.
What makes this course different?
Develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful marketing career.
-
'Block' teaching approach to create a more immersive learning experience
-
Specialise in digital marketing, international marketing, or responsible marketing
-
Choose an optional consultancy project and apply theory to practice to demonstrate your ability and passion for a subject of interest related to your degree
-
Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.
| Study type | Taught |
|---|---|
| Level | RQF Level 7 |
| Entry requirements | 2:1 Honours degree or postgraduate diploma from a UK university (or overseas equivalent) in any subject. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference. IELTS 6.5 with no less that 6.0 in any band |
| Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Summary
In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends.
The course is designed for diverse graduate backgrounds, regardless of prior marketing or business experience. It offers a comprehensive curriculum that adapts to evolving marketing theories and practices, integrating technological advancements, sustainability concerns, global market challenges, and current economic transitions.
By program completion, you will have gained extensive knowledge in marketing principles, data analysis, theoretical frameworks, and practical applications. You will also develop specialised skills in digital, global, or responsible marketing based on your chosen pathway, preparing you for dynamic roles in today's complex business environment.
What makes this course different?
Develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful marketing career.
-
'Block' teaching approach to create a more immersive learning experience
-
Specialise in digital marketing, international marketing, or responsible marketing
-
Choose an optional consultancy project and apply theory to practice to demonstrate your ability and passion for a subject of interest related to your degree
-
Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.
| Study type | Taught |
|---|---|
| Level | RQF Level 7 |
| Entry requirements | 2:1 Honours degree or postgraduate diploma from a UK university (or overseas equivalent) in any subject. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference. IELTS 7.0 with no less that 6.5 in any band |
| Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
MSc (Res)
Summary
Join our PhD in Marketing at the University of Birmingham to develop your expertise through impactful research, world-class resources, and mentorship. Prepare for a successful career in academia or industry with our supportive and dynamic programme.
Our doctoral researchers excel in analysing diverse data sets using both qualitative and quantitative techniques. They are adept at explaining the theories that underpin various approaches to social science research, ensuring a comprehensive understanding of the field.
Why study this course at the University of Birmingham? As a doctoral researcher, you will have the ability to characterise and solve complex business and marketing problems using advanced research tools.
You will be able to derive policy implications from their research and effectively communicate these insights to policymakers, practitioners, and academics. You will also excel in peer reviewing research, offering constructive criticism, and pushing the boundaries of the discipline through their innovative work. The PhD in Marketing at the University of Birmingham is designed to significantly shape your future by: - Developing Expertise: You’ll gain deep knowledge in marketing theory and practice, equipping you with advanced research skills.
-
Enhancing Employability: Graduates often secure roles in academia, government, financial institutions, and multinational corporations.
-
Building a Professional Network: You’ll engage with leading academics and peers, expanding your professional connections.
-
Contributing to the Field: Your research will push the boundaries of marketing knowledge, influencing policy and practice.
Career opportunities Recent PhD graduates from Birmingham Business School are now working in central banks, government departments, financial institutions, accountancy firms, supranational organisations, and multinational corporations. Many also go on to forge successful academic careers at leading universities worldwide.
| Study type | Research |
|---|---|
| Level | RQF Level 7 |
| Entry requirements | The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English. |
| Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Summary
Join our PhD in Marketing at the University of Birmingham to develop your expertise through impactful research, world-class resources, and mentorship. Prepare for a successful career in academia or industry with our supportive and dynamic programme.
Our doctoral researchers excel in analysing diverse data sets using both qualitative and quantitative techniques. They are adept at explaining the theories that underpin various approaches to social science research, ensuring a comprehensive understanding of the field.
Why study this course at the University of Birmingham? As a doctoral researcher, you will have the ability to characterise and solve complex business and marketing problems using advanced research tools.
You will be able to derive policy implications from their research and effectively communicate these insights to policymakers, practitioners, and academics. You will also excel in peer reviewing research, offering constructive criticism, and pushing the boundaries of the discipline through their innovative work. The PhD in Marketing at the University of Birmingham is designed to significantly shape your future by: - Developing Expertise: You’ll gain deep knowledge in marketing theory and practice, equipping you with advanced research skills.
-
Enhancing Employability: Graduates often secure roles in academia, government, financial institutions, and multinational corporations.
-
Building a Professional Network: You’ll engage with leading academics and peers, expanding your professional connections.
-
Contributing to the Field: Your research will push the boundaries of marketing knowledge, influencing policy and practice.
Career opportunities Recent PhD graduates from Birmingham Business School are now working in central banks, government departments, financial institutions, accountancy firms, supranational organisations, and multinational corporations. Many also go on to forge successful academic careers at leading universities worldwide.
| Study type | Research |
|---|---|
| Level | RQF Level 7 |
| Entry requirements | The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English. |
| Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Master of Philosophy - MPhil
Summary
Join our PhD in Marketing at the University of Birmingham to develop your expertise through impactful research, world-class resources, and mentorship. Prepare for a successful career in academia or industry with our supportive and dynamic programme.
Our doctoral researchers excel in analysing diverse data sets using both qualitative and quantitative techniques. They are adept at explaining the theories that underpin various approaches to social science research, ensuring a comprehensive understanding of the field.
Why study this course at the University of Birmingham? As a doctoral researcher, you will have the ability to characterise and solve complex business and marketing problems using advanced research tools.
You will be able to derive policy implications from their research and effectively communicate these insights to policymakers, practitioners, and academics. You will also excel in peer reviewing research, offering constructive criticism, and pushing the boundaries of the discipline through their innovative work. The PhD in Marketing at the University of Birmingham is designed to significantly shape your future by: - Developing Expertise: You’ll gain deep knowledge in marketing theory and practice, equipping you with advanced research skills.
-
Enhancing Employability: Graduates often secure roles in academia, government, financial institutions, and multinational corporations.
-
Building a Professional Network: You’ll engage with leading academics and peers, expanding your professional connections.
-
Contributing to the Field: Your research will push the boundaries of marketing knowledge, influencing policy and practice.
Career opportunities Recent PhD graduates from Birmingham Business School are now working in central banks, government departments, financial institutions, accountancy firms, supranational organisations, and multinational corporations. Many also go on to forge successful academic careers at leading universities worldwide.
| Study type | Research |
|---|---|
| Level | RQF Level 7 |
| Entry requirements | The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English. |
| Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Summary
Join our PhD in Marketing at the University of Birmingham to develop your expertise through impactful research, world-class resources, and mentorship. Prepare for a successful career in academia or industry with our supportive and dynamic programme.
Our doctoral researchers excel in analysing diverse data sets using both qualitative and quantitative techniques. They are adept at explaining the theories that underpin various approaches to social science research, ensuring a comprehensive understanding of the field.
Why study this course at the University of Birmingham? As a doctoral researcher, you will have the ability to characterise and solve complex business and marketing problems using advanced research tools.
You will be able to derive policy implications from their research and effectively communicate these insights to policymakers, practitioners, and academics. You will also excel in peer reviewing research, offering constructive criticism, and pushing the boundaries of the discipline through their innovative work. The PhD in Marketing at the University of Birmingham is designed to significantly shape your future by: - Developing Expertise: You’ll gain deep knowledge in marketing theory and practice, equipping you with advanced research skills.
-
Enhancing Employability: Graduates often secure roles in academia, government, financial institutions, and multinational corporations.
-
Building a Professional Network: You’ll engage with leading academics and peers, expanding your professional connections.
-
Contributing to the Field: Your research will push the boundaries of marketing knowledge, influencing policy and practice.
Career opportunities Recent PhD graduates from Birmingham Business School are now working in central banks, government departments, financial institutions, accountancy firms, supranational organisations, and multinational corporations. Many also go on to forge successful academic careers at leading universities worldwide.
| Study type | Research |
|---|---|
| Level | RQF Level 7 |
| Entry requirements | The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English. |
| Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Birmingham Business School: Scholarships, Specialist Programmes & Careers
Located in Birmingham, the United Kingdom's second city and major business hub, Birmingham Business School is part of the top ranked University of Birmingham. Delivering programmes across the UK, Dubai, Singapore and Online, Birmingham Business School is a global, research-driven school leading the way in responsible business.
From business ethics and carbon accounting to global value chains and climate change economics, our research community continuously re-examines accepted practice and pushes for progressive solutions that are advancing an inclusive and sustainable global economy.
Specialist programmes
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