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Robert Gordon University: International Marketing
| Institution | Robert Gordon University |
|---|---|
| Department | Aberdeen Business School |
| Web | https://www.rgu.ac.uk |
| admissions@rgu.ac.uk | |
| Telephone | 01224 262728 |
| Study type | Taught |
Summary
This accredited International Marketing degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.
You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.
MSc
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | •Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. |
| Location | Garthdee Campus Garthdee Road Aberdeen AB10 7QE |
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