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Queen's University Belfast: Digital Marketing and Analytics
| Institution | Queen's University Belfast View institution profile |
|---|---|
| Department | Queen's Business School |
| Web | https://www.qub.ac.uk/ |
| askahss@qub.ac.uk | |
| Study type | Taught |
Summary
The MSc Digital Marketing and Analytics is a one-year full programme that prepares students for the data-driven marketing landscape by combining strategic marketing expertise with digital and analytical capabilities.
This specialised programme encompasses a wide range of contemporary modules including digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy and generative AI and business intelligence. Students also have the opportunity to customise their own learning through optional modules such as Social Media and Reputation Management and AI Frontiers.
Students will develop proficiency in leveraging analytics tools and creating evidence-based marketing solutions that drive measurable business impact. Through applied learning including industry projects and capstone research, the programme equips marketing graduates with the technical and strategic competencies required to lead digital transformation initiatives and optimise marketing performance in contemporary organisations.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally a strong 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline. We welcome applications from a diverse range of backgrounds so may consider previous managerial work experience alongside lower academic qualifications. |
Queen's University Belfast, ranked in the top 200 in the world (QS World University Rankings 2026) is based in Belfast, at the heart of Northern Ireland.
Founded in 1845 as Queen's College Belfast it became an independent university in 1908 and is the ninth oldest university in the UK. Today, Queen’s University Belfast is a member of the Russell Group, combining excellence in research and education with a student-centred ethos.
Queen’s is ranked 6th in the world for international outlook (Times Higher Education World University Rankings 2025) and 13th in the UK for research intensity (Complete …
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