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Queen Mary University of London: International Marketing and Consumer Psychology

Institution Queen Mary University of London View institution profile
Department Business and Management
Web https://www.qmul.ac.uk/
Email admissions@qmul.ac.uk
Study type Taught

Summary

The MSc International Marketing and Consumer Psychology programme teaches critical, strategic, and methodological marketing skills, focusing on consumer behaviour, psychology, and consumption culture. It offers an exciting chance to explore marketing from a consumer's perspective in the global marketplace. The curriculum emphasizes understanding of the psychological processes behind consumer decision-making and cultural factors influencing consumption. Students can pursue an industry-based consultancy project and apply marketing knowledge and skills to real-world cases.

  • Specialise in B2C marketing - marketing with a consumer orientation.

  • Learn from academic experts in consumer psychology, consumer culture, sustainability and social marketing

  • You'll be taught to examine normative consumer behaviour concepts and consider their relevance to the Global South and non-western contexts.

MSc

Queen Mary University of London is a place where every difference is celebrated –where your unique perspective is not just welcomed, but essential. Join a community where your individuality fuels progress, and your distinct experiences shape a richer, more dynamic learning environment.

Ranked 110th in the world (QS 2026) and 24th in the world for research (Times Higher Education 2026), join students from over 170 nationalities, and study at the only campus-based Russell Group University in London.

Queen Mary is dedicated to supporting international students from all over the world and offer financial support and …

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