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Jan. 15, 2008

Understanding consumers: the key to organisational success

Bangor University's School of Psychology –  one of the top seven Schools of Psychology in the UK – and the University's leading Business School have joined forces to deliver a unique masters programme combining consumer psychology and business .

The School of Psychology’s Centre for Experimental Consumer Psychology explores how consumers think, feel, and behave and academic staff have been contracted to undertake consultancy works by major multi-national companies. Bangor Business School operates a CIM Student Chapter, which enables students to become involved in real-life business and marketing issues.

This course is designed for students who wish to work in any kind of commercial organisation or business, both domestic and multi-national, in business development, marketing or consumer science departments. This course offers students a distinct advantage when searching for work as marketeers; being able to offer business, marketing and consumer psychology expertise coupled with a unique edge in consumer psychology.

Students will study both subjects, but will also specialise to a greater degree in one of the two areas according to their interests and strengths. Students may also choose either an MA or an MSc qualification. A generous scholarship valued at £5,000 amounting to half of the tuition fee will be available for 2008 entry.

Bangor University is one of the oldest and most prestigious universities in the UK, and enjoys the privilege of having HRH Prince Charles as its Patron. Bangor is listed among the top 20 universities in the UK in 15 different subject areas, and has been voted by students into the top 10 of UK universities for student satisfaction.

 

 

 

 

 

 

 

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