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Jan. 21, 2020

Swansea University secures EU funding worth £2.5 million

Swansea UniversitySwansea University has secured EU funding worth £2.5 million for a new ageing project.

The university is setting up a new research hub to investigate the global market for age-related products and services that will run from its Centre for Innovative Ageing – this new hub is being created in partnership with the University of Wales Trinity St David and University of South Wales.

Co-project leader and Interim Director of the Centre for Innovative Ageing at Swansea University, Dr Charles Musselwhite, explains, “We are delighted to be establishing what we believe is a truly unique venture. We have an ageing population who could really benefit from products and services developed by our creative industry sector in Wales including arts, crafts, media, broadcasting and smart and innovative technologies. We will create space for creative industry businesses and entrepreneurs to work closely with older people, charities, policy-makers and practitioners to work towards co-creating prototypes that could become  new products and services for an ageing population.” 

Dr Musselwhite continues, “We do this through a living lab approach utilising a hub and spoke model. The hub will contain, as far as we know, the world’s first dedicated Daily Living Facility for older people, a mock-up of a room that can be changed between living space, dining room and kitchen to develop and test products, a virtual reality suite and a break out café lab. The spokes include community spaces such as care homes, community centres, cafes and clubs to test and develop products and services. We hope to make Wales the best place in the world to grow old in and a leading light in creative industries for an ageing population.”

People are living longer in the UK, and currently the number of people in the UK aged over 65 outnumbers those under 15-years-old. The ‘grey pound’ also accounts for £320 billion of annual UK household spending, with over-50s holding over 75% of the nation’s wealth. This new project aims to extend and improve the working lives of older people with the development of the first bespoke living lab facility designed specifically for an ageing population.

The Centre for Innovative Ageing at Swansea University offers a  PGCert/PGDip/MSc Gerontology Ageing Studies and  a PhD/MPhil Gerontology and Ageing Studies.

Looking for funding for postgraduate studies? Check out the exclusive bursaries on offer from Postgrad Solutions.  

Content added on 21st January 2020. 

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