June 11, 2019

Durham University forms award-winning partnership with global marketing specialist

Durham University has formed an award-winning partnership with global marketing specialist Clicksco Group to push boundaries of adtech.

Previously this partnership has resulted in a placement that earned a data science graduate a national award for innovation, and now after funding was secured by Durham University and the global one-to-one marketing specialist, the scheme is recruiting again. They are looking for computer and data graduates to help develop a unique intent data management platform called Carbon DMP, which has been designed to revolutionise how personalised advertising content is delivered to online audiences.

Chief Technology Officer for Clicksco, Dr Alistair McLean, explains, “We’re really excited to offer this new, second, 27-month long KTP with Durham University. The successful candidate will work with our expert team to develop the technology in this very challenging area, in a bid to improve the quality and relevance of information shown to online consumers.”

He continues, “They will be responsible for developing industry-first tools to decide if, what, when and how adverts and content are displayed so that the best long-term cost-effective strategy is chosen for each user. Through the work we do with Durham University we will continue to push the boundaries of what is currently possible and will revolutionise the advertising and publishing industry.”

The project will start in September 2019 and the role holder will join over 850 graduates and postgraduates who are bridging the gap between academia and industry.

Dr Jonathan Cumming, Director of the Statistics and Mathematics Consultancy Unit (SMCU) and Lecturer in the Department of Mathematical Sciences at Durham University, will supervise the project alongside Dr Ian Version, Lecturer in the Department of Mathematical Sciences at Durham University.

Dr Cumming says, "We’re looking forward to growing our collaboration with Carbon DMP, expanding the KTP team, and building on the excellent work we’ve developed over the past 18 months. Developing methods for making statistically-informed decisions in a big data environment is a challenging problem which could have many useful applications.” The KTP will extend the award-winning work modelling online behaviour and purchase intent using Clicksco’s Carbon DMP platform.

The first KTP project saw 22-year-old Ryan Jessop earn national recognition as a ‘future innovator’ . He went on to secure a permanent role at Clicksco as a data scientist.

Find out more about postgraduate study at Durham University.

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Content added on 11th June 2019. 

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