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Manchester Metropolitan University: Marketing
| Institution | Manchester Metropolitan University View institution profile |
|---|---|
| Department | Marketing, International Business and Tourism |
| Web | www.mmu.ac.uk/international |
| courses@mmu.ac.uk | |
| Telephone | 0161 247 6969 |
| Study type | Taught |
MSc
Summary
Course overview
Are you ready to master the fast-paced, rapidly developing world of marketing?
This professionally accredited degree is designed to cover all aspects of marketing within an evolving global and digital landscape. You'll dive into the latest strategies, both digital and traditional, while exploring real-world challenges in consumer behaviour, branding and international marketing. You’ll learn from a team of industry experts and research-active professionals who bring current marketing practices straight into the classroom.
You’ll work on live client briefs, gain hands-on experience through optional internships and sharpen your strategic thinking with projects that bridge theory and practice. During the course you’ll build a strong portfolio and develop the skills employers want, ready to launch or advance your marketing career the moment you graduate.
Features and benefits
-
CIM accredited - Stand out to employers with an industry accredited masters degree. This course acts as a stepping stone towards further CIM qualifications and membership to a globally recognised professional body in marketing.
-
Industry software - Develop essential, practical skills that employers are looking for with free access to industry standard software such as Mintel, Hootsuite and Google Analytics.
-
Hands-on learning - Gain practical experience with our live client brief module and the chance to take an internship as part of your course. You’ll work with real clients on real projects, showcase your skills and add to your CV or portfolio.
-
Location - Manchester is an ideal location to study marketing. A creative and digital hub, explore our local and global industry connections at networking events, guest lectures and company visits.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You’ll need a UK honours degree, at least a 2:2, or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have significant relevant professional experience, with accompanying references and/or professional qualifications. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
Course overview
Are you ready to master the fast-paced, rapidly developing world of marketing?
This professionally accredited degree is designed to cover all aspects of marketing within an evolving global and digital landscape. You'll dive into the latest strategies, both digital and traditional, while exploring real-world challenges in consumer behaviour, branding and international marketing. You’ll learn from a team of industry experts and research-active professionals who bring current marketing practices straight into the classroom.
You’ll work on live client briefs, gain hands-on experience through optional internships and sharpen your strategic thinking with projects that bridge theory and practice. During the course you’ll build a strong portfolio and develop the skills employers want, ready to launch or advance your marketing career the moment you graduate.
Features and benefits
-
CIM accredited - Stand out to employers with an industry accredited masters degree. This course acts as a stepping stone towards further CIM qualifications and membership to a globally recognised professional body in marketing.
-
Industry software - Develop essential, practical skills that employers are looking for with free access to industry standard software such as Mintel, Hootsuite and Google Analytics.
-
Hands-on learning - Gain practical experience with our live client brief module and the chance to take an internship as part of your course. You’ll work with real clients on real projects, showcase your skills and add to your CV or portfolio.
-
Location - Manchester is an ideal location to study marketing. A creative and digital hub, explore our local and global industry connections at networking events, guest lectures and company visits.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You’ll need a UK honours degree, at least a 2:2, or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have significant relevant professional experience, with accompanying references and/or professional qualifications. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via channels. With so much competition, connecting with customers has never been more important.
This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.
You'll look at both traditional and digital marketing principles and strategies, as you develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.
You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.
Theory into practice
Our staff are a mix of practising and research-active professionals. So they bring the real world of marketing into the classroom, ensuring your learning is always industry-relevant. You'll also build professional workplace skills through live projects.
Working on live client briefs and the opportunity to participate in internships will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.
Marketing in context
You’ll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media.
Whether you’re already working in marketing or you’re looking to move into the sector, it’s an opportunity to develop the expertise you’ll need to succeed.
Features and Benefits
-
Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
-
Rise programme – all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.
-
Triple accredited – our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
-
Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
-
Beyond the classroom – with our live client brief unit and the chance to make an internship as part of your course, you can work with real clients on real projects, showcase your skills and add to your CV or portfolio.
-
Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
-
Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
-
Digital focus – this course provides an introduction to digital marketing, to prepare you for today's marketing industry.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via channels. With so much competition, connecting with customers has never been more important.
This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.
You'll look at both traditional and digital marketing principles and strategies, as you develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.
You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.
Theory into practice
Our staff are a mix of practising and research-active professionals. So they bring the real world of marketing into the classroom, ensuring your learning is always industry-relevant. You'll also build professional workplace skills through live projects.
Working on live client briefs and the opportunity to participate in internships will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.
Marketing in context
You’ll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media.
Whether you’re already working in marketing or you’re looking to move into the sector, it’s an opportunity to develop the expertise you’ll need to succeed.
Features and Benefits
-
Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
-
Rise programme – all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.
-
Triple accredited – our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
-
Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
-
Beyond the classroom – with our live client brief unit and the chance to make an internship as part of your course, you can work with real clients on real projects, showcase your skills and add to your CV or portfolio.
-
Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
-
Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
-
Digital focus – this course provides an introduction to digital marketing, to prepare you for today's marketing industry.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Manchester Metropolitan University (Manchester Met) is a historic and internationally recognised institution that dates back to 1824, known for the quality of its teaching and world leading research. The University has been named Modern University of the Year (The Times Good University Guide 2026).
Manchester is an exciting and vibrant city known worldwide for its music, sport, culture and creativity. Living and studying here means being part of a global city that opens doors to opportunity.
Manchester is home to a diverse community of more than 5,000 international students from over 120 countries. International students are offered comprehensive …
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