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Manchester Metropolitan University: International Marketing Management
| Institution | Manchester Metropolitan University View institution profile |
|---|---|
| Department | Marketing, International Business and Tourism |
| Web | www.mmu.ac.uk/international |
| courses@mmu.ac.uk | |
| Telephone | 0161 247 69 69 |
| Study type | Taught |
MSc
Summary
Course overview
International marketing management drives businesses to build strong connections with customers in a fast-changing, highly competitive global marketplace. This course equips you with the expertise to succeed in that dynamic environment.
Our accreditation from the Chartered Institute of Marketing (CIM) means you’ll be graduating with a qualification that is recognised and highly valued by employers in the UK and globally. You’ll develop the specialised knowledge, technical abilities and personal skills necessary to navigate across diverse international marketing contexts.
Our teaching team brings real-world experiences and strong industry links into the classroom. Alongside gaining a solid theoretical foundation in international marketing management, their insights will give you a practical understanding of international marketing and how it operates across industries, preparing you to excel in your future career.
Features and benefits - CIM accredited - Stand out to employers with an industry-accredited masters degree. This course acts as a stepping stone towards further CIM qualifications and membership to a globally recognised professional body in marketing.
-
Gain real-world experience - Gain key practical skills through global case studies and an optional internship year. Tackle real marketing challenges, work in diverse teams and build a portfolio that showcases your capabilities.
-
Study in a city of innovation - Manchester is one of the UK’s largest creative and digital hubs. Engage with a vibrant business community, attend events and connect with employers who are looking for graduates with innovative marketing skills.
-
Gain insights from industry leaders - Your lecturers bring years of practical experience and research excellence, ensuring your learning is grounded in the realities of modern marketing. Regular guest lectures from leading marketing professionals provide additional industry perspectives.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You’ll need a UK honours degree, at least a 2:2, or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have significant relevant professional experience. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
Course overview
International marketing management drives businesses to build strong connections with customers in a fast-changing, highly competitive global marketplace. This course equips you with the expertise to succeed in that dynamic environment.
Our accreditation from the Chartered Institute of Marketing (CIM) means you’ll be graduating with a qualification that is recognised and highly valued by employers in the UK and globally. You’ll develop the specialised knowledge, technical abilities and personal skills necessary to navigate across diverse international marketing contexts.
Our teaching team brings real-world experiences and strong industry links into the classroom. Alongside gaining a solid theoretical foundation in international marketing management, their insights will give you a practical understanding of international marketing and how it operates across industries, preparing you to excel in your future career.
Features and benefits - CIM accredited - Stand out to employers with an industry-accredited masters degree. This course acts as a stepping stone towards further CIM qualifications and membership to a globally recognised professional body in marketing.
-
Gain real-world experience - Gain key practical skills through global case studies and an optional internship year. Tackle real marketing challenges, work in diverse teams and build a portfolio that showcases your capabilities.
-
Study in a city of innovation - Manchester is one of the UK’s largest creative and digital hubs. Engage with a vibrant business community, attend events and connect with employers who are looking for graduates with innovative marketing skills.
-
Gain insights from industry leaders - Your lecturers bring years of practical experience and research excellence, ensuring your learning is grounded in the realities of modern marketing. Regular guest lectures from leading marketing professionals provide additional industry perspectives.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You’ll need a UK honours degree, at least a 2:2, or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have significant relevant professional experience. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
International marketing is vital for businesses to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. This course will give you the expertise necessary to thrive in this dynamic landscape.
You’ll gain the knowledge, technical and personal skills to operate across a range of dynamic and competitive international marketing environments.
We’ll provide you with knowledge from experts who have extensive links to industry, people who understand what it takes to succeed in this field. Their expertise will help you develop an understanding of international marketing and how it’s applied in industry.
Features and Benefits - Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
-
Professional practice and skills development – with our internationally focused case studies, and the chance to take an internship as part of your course, you can develop your skills to fit the needs of the global job market.
-
Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
-
Rise programme – all students are eligible to take part in curricular activities with Rise. These might include research volunteering, project work and certifications.
-
Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
-
Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
-
Digital focused content – you’ll graduate with an understanding of the latest developments in digital marketing to prepare you for your future career as a marketing professional.
-
Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
International marketing is vital for businesses to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. This course will give you the expertise necessary to thrive in this dynamic landscape.
You’ll gain the knowledge, technical and personal skills to operate across a range of dynamic and competitive international marketing environments.
We’ll provide you with knowledge from experts who have extensive links to industry, people who understand what it takes to succeed in this field. Their expertise will help you develop an understanding of international marketing and how it’s applied in industry.
Features and Benefits - Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
-
Professional practice and skills development – with our internationally focused case studies, and the chance to take an internship as part of your course, you can develop your skills to fit the needs of the global job market.
-
Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
-
Rise programme – all students are eligible to take part in curricular activities with Rise. These might include research volunteering, project work and certifications.
-
Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
-
Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
-
Digital focused content – you’ll graduate with an understanding of the latest developments in digital marketing to prepare you for your future career as a marketing professional.
-
Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
International marketing is vital for businesses to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. This course will give you the expertise necessary to thrive in this dynamic landscape.
You’ll gain the knowledge, technical and personal skills to operate across a range of dynamic and competitive international marketing environments.
We’ll provide you with knowledge from experts who have extensive links to industry, people who understand what it takes to succeed in this field. Their expertise will help you develop an understanding of international marketing and how it’s applied in industry.
Features and Benefits - Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
-
Professional practice and skills development – with our internationally focused case studies, and the chance to take an internship as part of your course, you can develop your skills to fit the needs of the global job market.
-
Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
-
Rise programme – all students are eligible to take part in curricular activities with Rise. These might include research volunteering, project work and certifications.
-
Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
-
Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
-
Digital focused content – you’ll graduate with an understanding of the latest developments in digital marketing to prepare you for your future career as a marketing professional.
-
Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Manchester Metropolitan University (Manchester Met) is a historic and internationally recognised institution that dates back to 1824, known for the quality of its teaching and world leading research. The University has been named Modern University of the Year (The Times Good University Guide 2026).
Manchester is an exciting and vibrant city known worldwide for its music, sport, culture and creativity. Living and studying here means being part of a global city that opens doors to opportunity.
Manchester is home to a diverse community of more than 5,000 international students from over 120 countries. International students are offered comprehensive …
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