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Manchester Metropolitan University: Digital Marketing Communications
| Institution | Manchester Metropolitan University View institution profile |
|---|---|
| Department | Marketing, International Business and Tourism |
| Web | www.mmu.ac.uk/international |
| courses@mmu.ac.uk | |
| Telephone | 0161 247 69 69 |
| Study type | Taught |
MSc
Summary
Course overview
Digital marketing transforms how we connect with and engage customers, fuelling a global demand in this rapidly growing field and creating exciting career opportunities.
Our course, accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM), gives you the evidence-based, applied knowledge and strategic campaign planning skills you need to excel. We welcome students who are passionate about all things digital and build the course curriculum around the latest developments in the digital landscape, focusing on specialist skills that employers value.
You’ll learn through a dynamic blend of collaborative teaching, group workshops, live client briefs, and specialist guest lectures from research-active academics and experienced industry professionals. You’ll also put your knowledge and skills to the test through internships and networking opportunities.
No matter your career goals, this course will help you find your digital passion and equip you to succeed as a strategic digital marketer.
Features and benefits
-
Industry accreditation - Graduate with a course accredited by the CIM and IDM. Gain industry-recognised knowledge and boost your CV with extra professional qualifications.
-
Prime location - Manchester is one of the UK’s biggest creative and digital hubs. Connect with agencies, global brands, innovative companies and future employers all on your doorstep.
-
Practical experience - Build your professional portfolio that proves your skills and expertise to employers through live client briefs, industry-based projects and an optional internship.
-
Industry software - Develop in-demand skills with free access to software such as Mintel, Hootsuite, and Google Analytics. Use our research databases, journals, and textbooks to strengthen your insights.
-
Global outlook - Develop skills and knowledge that employers value worldwide. With a curriculum designed for both UK and international markets, you’ll graduate ready to launch a digital marketing career anywhere in the world.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
Course overview
Digital marketing transforms how we connect with and engage customers, fuelling a global demand in this rapidly growing field and creating exciting career opportunities.
Our course, accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM), gives you the evidence-based, applied knowledge and strategic campaign planning skills you need to excel. We welcome students who are passionate about all things digital and build the course curriculum around the latest developments in the digital landscape, focusing on specialist skills that employers value.
You’ll learn through a dynamic blend of collaborative teaching, group workshops, live client briefs, and specialist guest lectures from research-active academics and experienced industry professionals. You’ll also put your knowledge and skills to the test through internships and networking opportunities.
No matter your career goals, this course will help you find your digital passion and equip you to succeed as a strategic digital marketer.
Features and benefits
-
Industry accreditation - Graduate with a course accredited by the CIM and IDM. Gain industry-recognised knowledge and boost your CV with extra professional qualifications.
-
Prime location - Manchester is one of the UK’s biggest creative and digital hubs. Connect with agencies, global brands, innovative companies and future employers all on your doorstep.
-
Practical experience - Build your professional portfolio that proves your skills and expertise to employers through live client briefs, industry-based projects and an optional internship.
-
Industry software - Develop in-demand skills with free access to software such as Mintel, Hootsuite, and Google Analytics. Use our research databases, journals, and textbooks to strengthen your insights.
-
Global outlook - Develop skills and knowledge that employers value worldwide. With a curriculum designed for both UK and international markets, you’ll graduate ready to launch a digital marketing career anywhere in the world.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
Course overview
Digital marketing transforms how we connect with and engage customers, fuelling a global demand in this rapidly growing field and creating exciting career opportunities.
Our course, accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM), gives you the evidence-based, applied knowledge and strategic campaign planning skills you need to excel. We welcome students who are passionate about all things digital and build the course curriculum around the latest developments in the digital landscape, focusing on specialist skills that employers value.
You’ll learn through a dynamic blend of collaborative teaching, group workshops, live client briefs, and specialist guest lectures from research-active academics and experienced industry professionals. You’ll also put your knowledge and skills to the test through internships and networking opportunities.
No matter your career goals, this course will help you find your digital passion and equip you to succeed as a strategic digital marketer.
Features and benefits
-
Industry accreditation - Graduate with a course accredited by the CIM and IDM. Gain industry-recognised knowledge and boost your CV with extra professional qualifications.
-
Prime location - Manchester is one of the UK’s biggest creative and digital hubs. Connect with agencies, global brands, innovative companies and future employers all on your doorstep.
-
Practical experience - Build your professional portfolio that proves your skills and expertise to employers through live client briefs, industry-based projects and an optional internship.
-
Industry software - Develop in-demand skills with free access to software such as Mintel, Hootsuite, and Google Analytics. Use our research databases, journals, and textbooks to strengthen your insights.
-
Global outlook - Develop skills and knowledge that employers value worldwide. With a curriculum designed for both UK and international markets, you’ll graduate ready to launch a digital marketing career anywhere in the world.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.
Accredited by the Institute of Data and Marketing and the Chartered Institute of Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.
You will develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.
The latest insights from industry
This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills, highly sought after by employers.
Taught by experienced digital experts, you will gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.
A world of opportunity
Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts.
Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skills to succeed as a strategic digital marketer.
Features and Benefits
-
Industry accreditation - this course is accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM). This means that the course content is professionally recognised and approved by leading, global bodies. As part of the course you’ll have the chance to take the IDM professional exam. Through our accreditation we can offer five students per year a free place on the exam.
-
Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
-
An accessible masters degree – upgrade your knowledge and skills whatever your previous level of marketing experience.
-
Rise programme - all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.
-
Study in Manchester – a city at the heart of digital, packed with creative companies on the lookout for talented graduates.
-
Industry connections – learn with our team of experienced marketing professionals and take advantage of their links within the global digital and social media community.
-
No exams – complete your masters through a series of coursework submissions.
-
Applied learning - build your professional portfolio as you study. Put your newly acquired skills into practice, working through a series of live coursework projects, with the added option to work on a live client brief.
-
Employability – graduate with an industry recognised qualification that will allow you to compete for wide range of senior roles in the digital environment.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.
Accredited by the Institute of Data and Marketing and the Chartered Institute of Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.
You will develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.
The latest insights from industry
This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills, highly sought after by employers.
Taught by experienced digital experts, you will gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.
A world of opportunity
Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts.
Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skills to succeed as a strategic digital marketer.
Features and Benefits
-
Industry accreditation - this course is accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM). This means that the course content is professionally recognised and approved by leading, global bodies. As part of the course you’ll have the chance to take the IDM professional exam. Through our accreditation we can offer five students per year a free place on the exam.
-
Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
-
An accessible masters degree – upgrade your knowledge and skills whatever your previous level of marketing experience.
-
Rise programme - all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.
-
Study in Manchester – a city at the heart of digital, packed with creative companies on the lookout for talented graduates.
-
Industry connections – learn with our team of experienced marketing professionals and take advantage of their links within the global digital and social media community.
-
No exams – complete your masters through a series of coursework submissions.
-
Applied learning - build your professional portfolio as you study. Put your newly acquired skills into practice, working through a series of live coursework projects, with the added option to work on a live client brief.
-
Employability – graduate with an industry recognised qualification that will allow you to compete for wide range of senior roles in the digital environment.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Summary
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.
Accredited by the Institute of Data and Marketing and the Chartered Institute of Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.
You will develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.
The latest insights from industry
This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills, highly sought after by employers.
Taught by experienced digital experts, you will gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.
A world of opportunity
Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts.
Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skills to succeed as a strategic digital marketer.
Features and Benefits
-
Industry accreditation - this course is accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM). This means that the course content is professionally recognised and approved by leading, global bodies. As part of the course you’ll have the chance to take the IDM professional exam. Through our accreditation we can offer five students per year a free place on the exam.
-
Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
-
An accessible masters degree – upgrade your knowledge and skills whatever your previous level of marketing experience.
-
Rise programme - all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.
-
Study in Manchester – a city at the heart of digital, packed with creative companies on the lookout for talented graduates.
-
Industry connections – learn with our team of experienced marketing professionals and take advantage of their links within the global digital and social media community.
-
No exams – complete your masters through a series of coursework submissions.
-
Applied learning - build your professional portfolio as you study. Put your newly acquired skills into practice, working through a series of live coursework projects, with the added option to work on a live client brief.
-
Employability – graduate with an industry recognised qualification that will allow you to compete for wide range of senior roles in the digital environment.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see our website for information on entry requirements. |
| Location | Main Site Academic Division Oxford Road All Saints Manchester M15 6BH |
Manchester Metropolitan University (Manchester Met) is a historic and internationally recognised institution that dates back to 1824, known for the quality of its teaching and world leading research. The University has been named Modern University of the Year (The Times Good University Guide 2026).
Manchester is an exciting and vibrant city known worldwide for its music, sport, culture and creativity. Living and studying here means being part of a global city that opens doors to opportunity.
Manchester is home to a diverse community of more than 5,000 international students from over 120 countries. International students are offered comprehensive …
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