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Lancaster University: Marketing
| Institution | Lancaster University View institution profile |
|---|---|
| Department | Marketing |
| Web | www.lancaster.ac.uk |
Doctor of Philosophy - PhD
Summary
Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework, where we have a lively research ethos and seek doctoral students who can build on our success.
Over the years, our expertise has grown into two areas: consumer research and market dynamics. Our research interests are particularly focused within specialist areas, including Sustainable Innovation, Marketing and Digital Strategy, Markets, Design-Led Thinking, Consumption Insights, Digital Consumption, Social Justice, and Health Inequality. Furthermore, we have several active groups of researchers interested in business marketing and business networks in the context of supply chain interactions, innovation, market development, and the development of the firm in international markets. You can learn more about our research at: Research in the Department of Marketing.
Our department is also closely linked to the Centre for Consumption Insights, which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family. We also have an established Market Dynamics Research Group, which explores how to solve complex organisational, national and global level challenges.
As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.
Many of our staff work closely with marketing practitioners. This allows us to ensure that our research is relevant to commercial and public-sector organisations and the academic community. You will receive support from a specialist supervisor as you research and write your thesis.
In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.
| lumspgadmissions@lancaster.ac.uk | |
| Telephone | 01524 510733 |
| Study type | Research |
| Level | RQF Level 8 |
| Entry requirements | A relevant UK Masters degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Masters degree, graded at the equivalent level. We may also consider non-standard applicants, please contact us for information. We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications. |
| Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Summary
Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework, where we have a lively research ethos and seek doctoral students who can build on our success.
Our research interests are particularly focused within specialist areas including Business Marketing; Market Studies; Consumer Behaviour; Consumer Culture Theoretics; Branding and International Marketing. We are also interested in work that covers innovation, sustainability, historical aspects of marketing, and bottom of the pyramid markets. Furthermore, our department is linked to the Centre for Consumption Insights, which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family.
As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.
Many of our staff work closely with marketing practitioners. This allows us to make sure our research is relevant to commercial and public-sector organisations, as well as to the academic community. You will receive support from a specialist supervisor as you research and write your thesis.
In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.
| lumspgadmissions@lancaster.ac.uk | |
| Telephone | 01524 510733 |
| Study type | Research |
| Level | RQF Level 8 |
| Entry requirements | A relevant UK Masters degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Masters degree, graded at the equivalent level. We may also consider non-standard applicants, please contact us for information. We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications. |
| Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
MSc
Summary
Marketing today is dynamic, creative, and data-driven.To succeed, you need more than intuition. At the UK’s oldest marketing department, you can develop deep expertise in marketing communications, preparing you for leadership in an evolving global marketplace.
Our MSc Marketing is designed for ambitious graduates from any discipline. By the end of the programme, you will be equipped to lead marketing initiatives with creativity, insight, and strategic clarity.
Our teaching combines research-led academic expertise with insights from experienced marketing practitioners, ensuring that what you learn is grounded in rigorous scholarship and industry relevance.
Build a strong foundation MSc Marketing allows you to build a strong intellectual foundation while developing practical skills highly valued by employers. You will be challenged to think critically about marketing theory and practice, using real-world contexts to question assumptions and apply your knowledge to new, complex situations.
You will learn how to extract and synthesise market, marketing, and consumer information, presenting your insights effectively to varied audiences.
Gain collaborative skills Leadership and collaboration are at the heart of the programme. You will develop the ability to work productively in teams and the confidence to take the initiative and lead in diverse organisational settings.
Develop research expertise The programme also focuses on applied research skills. You will gain experience in choosing and using research methodologies across different contexts, preparing you not just to understand marketing challenges but to investigate and address them systematically. This capability will be vital whether you pursue a career in consultancy, brand management, communication strategy, market research, or further academic study.
Expand your professional network You will have opportunities to build your professional network by connecting with guest speakers, alumni, and partner organisations. Our Marketers in Residence—successful alumni working in marketing—help shape the curriculum to ensure it reflects the real needs and opportunities of today’s marketing industry.
| pgadmissions@lancaster.ac.uk | |
| Telephone | +44 (0)1524 592032 |
| Study type | Taught |
| Level | RQF Level 7 |
| Entry requirements | 2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level. We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously. We normally require an IELTS (Academic) Test with an overall score of at least 6.5, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications. |
| Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Summary
Marketing is an exciting, challenging, and nuanced discipline that touches upon every aspect of our lives – from the products we buy, the retail stores we visit, to the websites we browse. Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The work that marketers do can have a profound impact on society, the economy, the environment and culture.
The MSc Marketing is your gateway to a thriving professional career in marketing. Our perfect blend of theory and practice, alongside connections with top employers and industry influencers, will help you to become a knowledgeable marketing postgraduate who will flourish in a changing and dynamic landscape. As a conversion programme, the MSc Marketing will fast-track your career by offering outstanding and comprehensive training to graduates from non-marketing disciplines.
The programme provides a well-rounded marketing education that fosters the critical and strategic skills to multiply your career prospects. You will learn about global issues as well as the theories, tools, and techniques that connect and shape firms, markets and consumers. You will also have the flexibility to choose between elective modules to advance your specific marketing interests, such as digital marketing and branding strategy. In the final term, you will work on a company-commissioned dissertation for a client to explore real-life solutions to a problem and present and develop your findings.
The programme is double accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI), allowing you to gain professional qualifications alongside your degree. You will be able to take advantage of our award-winning careers team and active alumni network during your time as a student and after your studies.
| pgadmissions@lancaster.ac.uk | |
| Telephone | +44 (0)1524 592032 |
| Study type | Taught |
| Level | RQF Level 7 |
| Entry requirements | 2:2 Hons degree (UK or equivalent) in any subject (except Marketing). One or two 'taster' Marketing modules may be acceptable. We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously. We normally require an IELTS (Academic) Test with an overall score of at least 6.5, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications. |
| Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Lancaster University is home to a dynamic postgraduate community and offers a wealth of both taught and research study options across a wide range of subject areas. Studying at Lancaster is all about broadening your horizons, finding new perspectives and discovering new experiences. By living and studying with students and staff from over 130 countries students join a global community and have the opportunity to make international connections.
We are proud to be highly ranked in three major UK league tables. We’ve also been awarded 5 Stars for overall performance in the globally renowned QS World Ratings. The …
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