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Lancaster University: Digital and Social Media Marketing
| Institution | Lancaster University View institution profile |
|---|---|
| Department | Marketing |
| Web | www.lancaster.ac.uk |
| pgadmissions@lancaster.ac.uk | |
| Telephone | +44 (0)1524 592032 |
| Study type | Taught |
MSc
Summary
Equip yourself with the skills and knowledge to thrive in digital marketing. Our MSc in Digital and Social Media Marketing opens doors to many opportunities centred around the role of technology in marketing. Whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, this programme will empower you to reach your goals and help you stand out through the future-ready skill set you will develop.
The pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.
The skills to succeed Employers need marketing professionals who not only understand the intricacies of digital and social platforms but also have the strategic, ethical, and global mindset to drive sustainable business success. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to thrive in one of the most dynamic areas of modern business.
Whether your passion lies in content creation, digital advertising, SEO, or influencer marketing, this programme provides a comprehensive education that blends cutting-edge theory with practical, real-world application. You will develop hands-on skills in campaign planning, analytics, and engagement strategies across platforms such as Instagram, LinkedIn, X, TikTok, and emerging digital channels. From mastering Google Analytics to crafting compelling brand stories, you’ll be prepared to lead digital campaigns from day one.
Learn from experts What sets this master's programme apart is the calibre of teaching and the real-world relevance of our curriculum. You will learn from a diverse team of experienced professionals and leading academics, each contributing unique industry expertise and research insights to the classroom. Our faculty members are active researchers and practitioners passionate about supporting your development. You will benefit from personalised guidance and mentoring throughout your studies, with opportunities to explore your interests and develop your voice as a digital marketing specialist.
Hands-on experience One of the highlights of the MSc is the opportunity to work on a live client consultancy project as part of your final assessment. You will address real business challenges, applying your knowledge and creativity to develop impactful marketing solutions. You may even get the opportunity to present your findings directly to the client, an exceptional opportunity to demonstrate your abilities and build your professional network. Throughout the programme, you will also build a digital portfolio that showcases your skills and achievements, providing a valuable asset for job applications and interviews.
Our learning community Beyond the classroom, you’ll join a vibrant and inclusive learning community made up of students from around the world. Our diverse cohort brings a wealth of perspectives and cultural insights, enriching classroom discussions and collaborative projects. You will forge lasting connections with peers, alumni, and industry professionals, relationships that could shape your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level. |
| Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Summary
Equip yourself with the skills and knowledge to thrive in the digital marketing arena. The Lancaster University MSc in Digital and Social Media Marketing is more than just a degree; it’s a gateway to limitless opportunities. Whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, our programme will empower you to achieve your ambitions.
Employers need digital and social media marketing managers who can navigate the complexities of business and show global awareness while also acting in a sustainable and ethical manner. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to flourish in your chosen career.
From SEO and content marketing to digital and influence partnerships, you’ll gain the skills needed to excel in the industry.
You will learn from seasoned professionals and leading academics who will bring real world experience and insights from their own research to the classroom. Our faculty are dedicated to your success and provide personalised guidance to help you reach your goals. You will benefit from joining an academic department with a strong research agenda and teaching that embraces current thinking from their own research into the field of digital and social media marketing.
In the final part of the degree you will have the opportunity to work on a project brief provided by a real-world client. Top performing students will also get the opportunity to present their findings to the client directly. Students will also be required to build a digital portfolio of work suitable for sharing with an employer.
You will be joining a diverse community of likeminded individuals from around the world. Our programme fosters a collaborative environment where you can share ideas and form lasting connections with peers and industry leaders.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 Hons degree (UK or equivalent) in any subject (except Marketing). One or two 'taster' Marketing modules may be acceptable. We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously. We normally require an IELTS (Academic) Test with an overall score of at least 6.5, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications. |
| Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Lancaster University is home to a dynamic postgraduate community and offers a wealth of both taught and research study options across a wide range of subject areas. Studying at Lancaster is all about broadening your horizons, finding new perspectives and discovering new experiences. By living and studying with students and staff from over 130 countries students join a global community and have the opportunity to make international connections.
We are proud to be highly ranked in three major UK league tables. We’ve also been awarded 5 Stars for overall performance in the globally renowned QS World Ratings. The …
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