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Kingston University: Digital Marketing and Analytics
| Institution | Kingston University View institution profile |
|---|---|
| Department | Department of Strategy Marketing and Innovation |
| Web | www.kingston.ac.uk/postgraduate |
| ukenquiries@kingston.ac.uk | |
| Telephone | 02035100106 |
| Study type | Taught |
Master of Science - MSc (PG)
Summary
Reasons to choose Kingston
-
Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.
-
You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.
-
You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.
-
You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
-
You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.
About this course
In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.
This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.
You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.
Career opportunities You will graduate ready for a wide range of roles, such as:
-
Digital marketing manager/strategist
-
Social media marketing manager
-
Web analyst
-
Content marketing manager
-
Search marketing strategist.
You may also decide to continue your studies at Kingston University through doctoral research. Many business graduates decide to use the skills they have learned to set themselves up in business.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply. |
| Location | Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB |
Fees
| England | 13500 GBP for Year 1 |
|---|---|
| Northern Ireland | 13500 GBP for Year 1 |
| Scotland | 13500 GBP for Year 1 |
| Wales | 13500 GBP for Year 1 |
| EU | 19700 GBP for Year 1 |
| International | 19700 GBP for Year 1 |
Summary
Reasons to choose Kingston
-
Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.
-
You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.
-
You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.
-
You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
-
You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.
About this course
In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.
This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.
You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.
Career opportunities You will graduate ready for a wide range of roles, such as:
-
Digital marketing manager/strategist
-
Social media marketing manager
-
Web analyst
-
Content marketing manager
-
Search marketing strategist.
You may also decide to continue your studies at Kingston University through doctoral research. Many business graduates decide to use the skills they have learned to set themselves up in business.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply. |
| Location | Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB |
Fees
| England | 13500 GBP for Year 1 |
|---|---|
| Northern Ireland | 13500 GBP for Year 1 |
| Scotland | 13500 GBP for Year 1 |
| Wales | 13500 GBP for Year 1 |
| EU | 19700 GBP for Year 1 |
| International | 19700 GBP for Year 1 |
Summary
Reasons to choose Kingston
-
Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.
-
You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.
-
You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.
-
You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
-
You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.
About this course
In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.
This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.
You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.
Career opportunities You will graduate ready for a wide range of roles, such as:
-
Digital marketing manager/strategist
-
Social media marketing manager
-
Web analyst
-
Content marketing manager
-
Search marketing strategist.
You may also decide to continue your studies at Kingston University through doctoral research. Many business graduates decide to use the skills they have learned to set themselves up in business.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply. |
| Location | Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB |
Fees
| England | 13500 GBP for Year 1 |
|---|---|
| Northern Ireland | 13500 GBP for Year 1 |
| Scotland | 13500 GBP for Year 1 |
| Wales | 13500 GBP for Year 1 |
| EU | 19700 GBP for Year 1 |
| International | 19700 GBP for Year 1 |
Summary
Reasons to choose Kingston
-
Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.
-
You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.
-
You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.
-
You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
-
You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.
About this course
In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.
This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.
You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.
Career opportunities You will graduate ready for a wide range of roles, such as:
-
Digital marketing manager/strategist
-
Social media marketing manager
-
Web analyst
-
Content marketing manager
-
Search marketing strategist.
You may also decide to continue your studies at Kingston University through doctoral research. Many business graduates decide to use the skills they have learned to set themselves up in business.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply. |
| Location | Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB |
Fees
| England | 13500 GBP for Year 1 |
|---|---|
| Northern Ireland | 13500 GBP for Year 1 |
| Scotland | 13500 GBP for Year 1 |
| Wales | 13500 GBP for Year 1 |
| EU | 19700 GBP for Year 1 |
| International | 19700 GBP for Year 1 |
Summary
Reasons to choose Kingston
-
Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.
-
You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.
-
You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.
-
You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
-
You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.
About this course
In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.
This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.
You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.
Example modules - Digital Marketing Strategy
-
Market Research and Data Analysis
-
Buyer Behaviour
For a full list of modules please visit the Kingston University course webpage
Career opportunities You will graduate ready for a wide range of roles, such as:
-
Digital marketing manager/strategist
-
Social media marketing manager
-
Web analyst
-
Content marketing manager
-
Search marketing strategist.
You may also decide to continue your studies at Kingston University through doctoral research. Many business graduates decide to use the skills they have learned to set themselves up in business.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply. |
| Location | Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB |
Fees
| England | 13500 GBP for Year 1 |
|---|---|
| Northern Ireland | 13500 GBP for Year 1 |
| Scotland | 13500 GBP for Year 1 |
| Wales | 13500 GBP for Year 1 |
| EU | 19700 GBP for Year 1 |
| International | 19700 GBP for Year 1 |
Summary
Reasons to choose Kingston
-
Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.
-
You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.
-
You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.
-
You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
-
You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.
About this course
In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.
This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.
You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.
Example modules - Digital Marketing Strategy
-
Market Research and Data Analysis
-
Buyer Behaviour
For a full list of modules please visit the Kingston University course webpage
Career opportunities You will graduate ready for a wide range of roles, such as:
-
Digital marketing manager/strategist
-
Social media marketing manager
-
Web analyst
-
Content marketing manager
-
Search marketing strategist.
You may also decide to continue your studies at Kingston University through doctoral research. Many business graduates decide to use the skills they have learned to set themselves up in business.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply. |
| Location | Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB |
Fees
| England | 13500 GBP for Year 1 |
|---|---|
| Northern Ireland | 13500 GBP for Year 1 |
| Scotland | 13500 GBP for Year 1 |
| Wales | 13500 GBP for Year 1 |
| EU | 19700 GBP for Year 1 |
| International | 19700 GBP for Year 1 |
Kingston University is superbly placed for students to take advantage of London’s many activities and attractions, as well as being close to one of the largest employment centres in the world. Students at Kingston will be able to benefit from award-winning teaching quality during their studies and go onto join a global network of alumni across different industries and sectors upon graduation.
Many of our courses are accredited by professional bodies and give you the opportunity to engage with industry experts. You will be taught by lecturers working as professionals in their field of expertise, including many who …
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