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Keele University: Sports Business Management
| Institution | Keele University View institution profile |
|---|---|
| Department | Keele Business School |
| Web | www.keele.ac.uk |
| enquiries@keele.ac.uk | |
| Study type | Taught |
Summary
Study the diverse and dynamic world of sports on our Sports Business Management MSc. Capitalise on your enthusiasm for sport as you develop your industry knowledge, refine your business expertise and acquire the practical skills that will prepare you for leadership roles in the sports arena such as Sports Manager, Marketing Director or Events Manager. .
Why choose this course? - Gain a 360 degree view of the global sports industry
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Acquire essential business skills and sports industry insight
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Designed for individuals from diverse academic and professional backgrounds, including those new to the field of sports business management
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Fully integrates sustainability and ethical business practices
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Professional development and practical industry engagement opportunities
Attain career focused skills that will enable to you to navigate challenges and seize opportunities in the global sports industry with our Sports Business Management MSc. Through theoretical learning with real-world application, you will explore the intersection of sports, business and politics equipping you to achieve your career potential.
You’ll gain advanced insights into the global evolution of sport, studying the growth of women’s sports, emerging trends, team ownership and sports diplomacy, alongside a focus on key issues including sustainability, geopolitics, governance.
The world of sports consumers is examined from a global perspective to enhance your understanding of complexities of the different behaviour, engagement and market research techniques. Through topics such as consumer psychology, brand loyalty and the fan experience of sport you’ll gain the know-how to effectively engage with and retain sports consumers.
Optional modules allow you to broaden your studies by exploring specific areas of interest including data analytics, game theory, negotiation and conflict resolutions, leadership and management, entrepreneurship, sustainability measuring and reporting, business technology and AI, project management and refining your creative practice.
Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.
Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.
About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.
We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.
Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.
Master of Science - MSc (PG)
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Typical offer: 2:2 degree in any subject |
| Location | Keele Campus Keele University Keele ST5 5BG |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Typical offer: 2:2 degree in any subject |
| Location | Keele Campus Keele University Keele ST5 5BG |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Typical offer: 2:2 degree in any subject |
| Location | Keele Campus Keele University Keele ST5 5BG |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Typical offer: 2:2 degree in any subject |
| Location | Keele Campus Keele University Keele ST5 5BG |
Key facts
- Our world-class teaching and research facilities support students as they expand their knowledge and develop future-proof career skills.
- With over 15,000 students from all over the world, our global community is welcoming and supportive, with plenty of opportunities to have a thriving social life at university.
- With over 120 nationalities studying with us, international students are welcomed to our global community here at Keele.
About Keele
At Keele, we’re proud to offer a diverse range of career-focused courses and a thriving student life on our beautiful 600-acre campus, with everything …
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