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Keele University: Marketing

Institution Keele University View institution profile
Department Keele Business School
Web www.keele.ac.uk
Email enquiries@keele.ac.uk
Study type Taught

Summary

Take a strategic step towards a dynamic career as a marketing specialist and elevate your skills and understanding on our comprehensive Marketing MSc. You’ll gain expertise in core marketing themes such as brand strategy, consumer analytics and digital marketing, and enhance your practical experience through opportunities to work hands-on with an organisation and work placements. This equips you with the skills to succeed in the constantly advancing world of marketing, effectively meeting customer needs and helping organisations to thrive in a fiercely competitive business environment.

Why choose this course? - Taught by leading experts in marketing, branding and strategic management, whose specialist knowledge spans topics such as consumer behaviour, culture, branding and nostalgia marketing

  • Professional development and practical industry engagement opportunities

  • Fully integrates sustainability and ethical business practices

  • Designed for individuals from diverse academic and professional backgrounds, including those new to the field of marketing

  • Expand your professional network at the university’s Grand Challenges lecture series, where key speakers provide fresh perspectives on the political, ethical and intellectual problems we face as a world today

Whether you’re working as a brand manager, market research analyst or digital marketing strategist you’ll need excellent marketing know-how to navigate the diverse challenges and exciting opportunities that come your way.

We’ve designed the Marketing MSc to balance the study of marketing’s fundamental topics and their practical application provide you with expertise that can open doors to diverse career opportunities, such as creative director, brand manager, or content creator.

You’ll analyse consumer behaviour, encompassing the psychological, social and ethical factors that shape consumer decisions. The multifaceted area of brand management is examined, gaining practical skills in applying brand concepts and reflecting on ethical and sustainability considerations. To develop your innovative thinking and practical marketing skills you’ll explore the critical role of creativity in producing distinctive and impactful marketing strategies targeted at diverse audiences. You’ll also gain essential skills to manage the complexities of marketing internationally, from global market segmentation and positioning to competitive strategies with a focus on what the ethical and cultural influences may be.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

MSc

Keele University

Key facts

  • Our world-class teaching and research facilities support students as they expand their knowledge and develop future-proof career skills.
  • With over 15,000 students from all over the world, our global community is welcoming and supportive, with plenty of opportunities to have a thriving social life at university.
  • With over 120 nationalities studying with us, international students are welcomed to our global community here at Keele.

About Keele

At Keele, we’re proud to offer a diverse range of career-focused courses and a thriving student life on our beautiful 600-acre campus, with everything …

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