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Goldsmiths, University of London: Marketing and Innovation
| Institution | Goldsmiths, University of London View institution profile |
|---|---|
| Department | Institute of Management Studies (IMS) |
| Web | https://www.gold.ac.uk/ |
| course-info@gold.ac.uk | |
| Telephone | 020 7078 5300 |
| Study type | Taught |
Summary
This distinctive Master’s offers a combination of two organisational disciplines that are essential for success in today’s dynamic, technology-driven marketplace: marketing and innovation. You’ll be equipped with the knowledge, mindset, and capabilities needed to thrive in a rapidly changing business environment.
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This programme is designed to cultivate responsible future leaders who can contribute to building a more sustainable, inclusive, and equitable future for organisations, industry, and society.
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You’ll learn highly valued skills in the application of contemporary marketing and innovation tools, frameworks, and practices.
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You’ll develop an entrepreneurial mindset that empowers you to question convention, identify new possibilities, and reshape existing markets and business models.
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The programme provides a comprehensive grounding in the key theories, frameworks, and tools that shape contemporary marketing and innovation practice.
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Your studies will cover key areas including marketing strategy, digital marketing, brand building, consumer behaviour, new market creation, technological innovation, entrepreneurial decision-making, and creativity management.
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A distinctive feature of the programme is its consideration of the growing role of Artificial Intelligence, examining how AI is rapidly transforming organisations, markets, and society.
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Your learning will be firmly connected to practice, preparing you to apply your knowledge in professional contexts. Assignments are designed around real-world marketing and innovation challenges, reflecting the kinds of complex issues faced by organisations and business leaders today.
Master of Science - MSc (PG)
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject. You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level. We consider all aspects of your application when making a decision and may still be able to offer a place even if your qualifications or grades do not meet the published requirements. We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and with no element lower than 6.0 to study this programme. You will also be interviewed in person or via an online video call. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
An incubator for ideas
Creativity has always been the hallmark of Goldsmiths. Academic excellence and imaginative course content combine to make a place where creative minds can thrive and ideas are allowed to grow.
Our courses and research activities span the creative arts, humanities, social sciences, cultural studies, computing, business and management across 18 academic departments.
A world leader in new knowledge
Our academics cooperate across disciplines to create exciting new courses and develop novel approaches to research issues. Our interdisciplinary approach has helped us to become a national leader in many …
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