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Coventry University: Digital Marketing Management
| Institution | Coventry University View institution profile |
|---|---|
| Department | School of Management |
| Web | www.coventry.ac.uk/postgraduate |
| Study type | Taught |
Summary
Imagine shaping the future of business with your skills. As the industry evolves, mastering digital marketing is essential for thriving in today’s interconnected world.
Key course content includes:
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content marketing and brand storytelling, integrated digital campaigns, omnichannel strategies, community building, big data, marketing analytics for strategic decision-making and crisis management
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inclusivity, social responsibility and environmental sustainability, funding and scaling green start-ups through digital marketing, digital green branding, and digital innovations for environmental and social change
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digital campaign design, execution, evaluation and management, applying marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.
Why you should study this course: This course combines theory and practice to help equip you with the essential skills to excel in digital marketing management. Master digital marketing strategies, tactics and tools to drive business growth.
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Industry-relevant curriculum: learn about key digital marketing theories, including marketing, brand storytelling, integrated campaigns, omnichannel strategies, community building, big data analytics, and marketing analytics for strategic decision-making and crisis management.
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Embrace social change: the contemporary digital marketeer needs to be aware of external business environmental changes taking place when designing digital marketing campaigns. Developing a growth mindset, which encourages inclusivity, social responsibility and sustainability is of critical importance. Learn how to fund and scale green start-ups, develop digital green branding, and innovate for environmental and social change.
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Practice-led learning: gain hands-on experience with industry-standard software in the DigiComm lab. Design, execute and evaluate digital campaigns, applying marketing concepts to real-world scenarios and using analytics to drive decisions.
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Prepare for the future: develop skills and knowledge about business, marketing and digital marketing.
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Transferable business skills: Build key management skills, and specialised digital tools, strategies and tactics. This creates flexibility to work in a variety of digital marketing or business roles, such as in data analytics, creating digital content or becoming an entrepreneur.
For more information please visit our website.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Coventry University is a provider of world-class teaching, learning and impactful research, and push the boundaries of what higher education can achieve regionally, nationally and across the world.
We are a place where all students can achieve their ambitions. We focus on employability, practical learning and personalised support. We help our students to get the knowledge and skills they need for their chosen career and support them to develop confidence in themselves and their abilities.
You can choose from a wide range of postgraduate courses or research degrees which are delivered from our main campuses in Coventry …
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