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Coventry University: Advertising and Brand Management
| Institution | Coventry University View institution profile |
|---|---|
| Department | School of Management |
| Web | www.coventry.ac.uk/postgraduate |
| Study type | Taught |
Summary
Equip yourself with the creative, strategic and commercial skills needed to drive brand engagement and relevance in diverse, multicultural global markets. Develop the strategic, creative and analytical skills needed for success in advertising and brand management.
Key course content includes:
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marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity and responsible technology use.
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brand management and storytelling: master branding strategies through storytelling, digital branding and ethical frameworks to build brand equity.
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creative disruptive advertising: explore innovative advertising techniques using AI, AR and VR to create impactful campaigns.
Why you should study this course: - Develop brand and digital advertising strategies: learn how to analyse, plan and execute brand strategies that connect with consumers. Gain insights into managing brand portfolios, adapting them to new technologies and evolving consumer behaviours.
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Create relevant messages that reflect key issues and trends: for brands to thrive and for advertising to work, they need to develop clear messages, which are framed around issues shaping social attitudes and consumption patterns.
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Using disruptive marketing advertising strategies: being able to use new technologies which break through advertising clutter and engage audiences effectively is a key theme in this course.
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Industry-approved software and bespoke teaching facilities: utilise the latest software in specially designed teaching facilities to build up a portfolio of advertising brand campaigns. Develop compelling digital campaigns that employ brand storytelling techniques that resonate with consumers.
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Transferable business and advertising management skills: the course builds in key management skills, then develops a set of more specialised set of skills and knowledge which focus on advertising and brand portfolio management.
For more information please visit our website.
MA
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Coventry University is a provider of world-class teaching, learning and impactful research, and push the boundaries of what higher education can achieve regionally, nationally and across the world.
We are a place where all students can achieve their ambitions. We focus on employability, practical learning and personalised support. We help our students to get the knowledge and skills they need for their chosen career and support them to develop confidence in themselves and their abilities.
You can choose from a wide range of postgraduate courses or research degrees which are delivered from our main campuses in Coventry …
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