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Cardiff University: AI and Digital Media Production
| Institution | Cardiff University View institution profile |
|---|---|
| Department | School of Journalism, Media and Culture |
| Web | www.cardiff.ac.uk |
| enquiry@cardiff.ac.uk | |
| Telephone | +44 (0)29 2087 4455 |
| Study type | Taught |
MA
Summary
Explore the use of Generative AI and new digital media in an environment that fosters your creativity, storytelling and entrepreneurial skill set.
Our AI and Digital Media Production (MA) programme will equip you with the essential skills and techniques needed to succeed as a digital content and communications professional across a diverse range of industries. Our curriculum is designed to meet the evolving demands of this fast-changing industry, catering to a wide spectrum of sectors and organisations.
You’ll gain a solid grounding in digital media production and build your confidence in a range of content formats - including video, podcasting and animation. You’ll learn about the use of Generative AI; the creative opportunities it offers and the challenges it presents, from bias and disinformation to intellectual property rights and privacy.
Your assignments will require you to work in a realistic professional environment on a series of creative briefs to produce strong storytelling packages and gather audience insight that will allow you to test and sharpen your content strategy.
The programme will also embed an entrepreneurial approach to content and product development that will help you seize opportunities presented by future technological change.
You’ll learn from both academic staff and practitioners, all of whom bring their unique and diverse perspectives to their teaching. It is this blend of research and experience, spanning multiple sectors and countries, that helps make our programme distinctive.
Graduating from our programme will not only elevate your academic credentials but also equip you with a diverse portfolio and hands-on experience, positioning you for a dynamic and rewarding career in the fast-evolving world of digital content production.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | For details on entry requirements, please visit our website: https://www.cardiff.ac.uk/study/postgraduate/taught/courses/course/ai-and-digital-media-production-ma |
| Location | Cathays Park Campus Park Place Cardiff CF10 3AT |
Summary
Explore the use of Generative AI and new digital media in an environment that fosters your creativity, storytelling and entrepreneurial skill set.
Our AI and Digital Media Production (MA) programme will equip you with the essential skills and techniques needed to succeed as a digital content and communications professional across a diverse range of industries. Our curriculum is designed to meet the evolving demands of this fast-changing industry, catering to a wide spectrum of sectors and organisations.
You’ll gain a solid grounding in digital media production and build your confidence in a range of content formats - including video, podcasting and animation. You’ll learn about the use of Generative AI; the creative opportunities it offers and the challenges it presents, from bias and disinformation to intellectual property rights and privacy.
Your assignments will require you to work in a realistic professional environment on a series of creative briefs to produce strong storytelling packages and gather audience insight that will allow you to test and sharpen your content strategy.
The programme will also embed an entrepreneurial approach to content and product development that will help you seize opportunities presented by future technological change.
You’ll learn from both academic staff and practitioners, all of whom bring their unique and diverse perspectives to their teaching. It is this blend of research and experience, spanning multiple sectors and countries, that helps make our programme distinctive.
Graduating from our programme will not only elevate your academic credentials but also equip you with a diverse portfolio and hands-on experience, positioning you for a dynamic and rewarding career in the fast-evolving world of digital content production.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | For details on entry requirements, please visit our website: https://www.cardiff.ac.uk/study/postgraduate/taught/courses/course/ai-and-digital-media-production-ma |
| Location | Cathays Park Campus Park Place Cardiff CF10 3AT |
Founded in 1883, Cardiff University combines a prestigious heritage with impressive modern facilities, on one of the most beautiful campuses in the UK. As part of the Russell Group, our students benefit from our outstanding research quality and reputation, while enjoying a wide variety of courses that can be tailored to any aspirations.
Academic excellence and global reputation
Ranked 22nd in the UK (The Complete University Guide 2026) and 181st in the world (QS World University Rankings 2026), Cardiff University is recognised for its outstanding teaching and research. In the 2021 Research Excellence Framework (REF), …
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