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Cardiff University: Strategic and Digital Marketing
| Institution | Cardiff University View institution profile |
|---|---|
| Department | Cardiff Business School |
| Web | www.cardiff.ac.uk |
| postgradenquiries@cardiff.ac.uk | |
| Telephone | 029 208 70084 |
| Study type | Taught |
MSc
Summary
Developing and empowering the next generation of marketing leaders in the digital world.
In today's rapidly evolving business environment, marked by the proliferation of digital technologies and social media platforms, companies must swiftly adapt their marketing strategies to maintain competitiveness. And they need creative and critical thinkers with the skills, knowledge and marketing insights to support them.
Our full-time MSc in Strategic and Digital Marketing will teach you the essential marketing principles tailored for the digital age. Through a comprehensive curriculum, we aim to enhance your skill set, enabling you to excel as a marketing professional while driving real-world impact and value through your marketing activities.
Drawing upon the expertise of our esteemed marketing faculty and industry practitioners, you’ll have the opportunity to apply your knowledge in practical settings, including Live Marketing Projects. Here, you’ll collaborate with businesses to tackle challenges and devise innovative marketing solutions.
Our programme integrates foundational marketing principles with the latest technology and innovation. You’ll explore topics such as strategic marketing decisions, digital media strategies, consumer behaviours, brand communication, data analytics and societal impact.
Upon completion of the program, you’ll possess the credentials, professional knowledge and confidence to pursue diverse roles in various sectors and international contexts.
Join us in shaping the future of marketing leadership and making a tangible difference in today’s digital world.
If you have three years of relevant work experience, you may also be interested in our MBA programme.
Accreditations Association to Advance Collegiate Schools of Business (AACSB)
| Level | RQF Level 7 |
|---|---|
| Entry requirements | For information on entry requirements please see our website: |
| Location | Cathays Park Campus Park Place Cardiff CF10 3AT |
Summary
Developing and empowering the next generation of marketing leaders in the digital world.
In today's rapidly evolving business environment, marked by the proliferation of digital technologies and social media platforms, companies must swiftly adapt their marketing strategies to maintain competitiveness. And they need creative and critical thinkers with the skills, knowledge and marketing insights to support them.
Our full-time MSc in Strategic and Digital Marketing will teach you the essential marketing principles tailored for the digital age. Through a comprehensive curriculum, we aim to enhance your skill set, enabling you to excel as a marketing professional while driving real-world impact and value through your marketing activities.
Drawing upon the expertise of our esteemed marketing faculty and industry practitioners, you’ll have the opportunity to apply your knowledge in practical settings, including Live Marketing Projects. Here, you’ll collaborate with businesses to tackle challenges and devise innovative marketing solutions.
Our programme integrates foundational marketing principles with the latest technology and innovation. You’ll explore topics such as strategic marketing decisions, digital media strategies, consumer behaviours, brand communication, data analytics and societal impact.
Upon completion of the program, you’ll possess the credentials, professional knowledge and confidence to pursue diverse roles in various sectors and international contexts.
Join us in shaping the future of marketing leadership and making a tangible difference in today’s digital world.
If you have three years of relevant work experience, you may also be interested in our MBA programme.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | For information on entry requirements please see our website https://www.cardiff.ac.uk/study/postgraduate/taught/courses/course/strategic-and-digital-marketing-msc |
| Location | Cathays Park Campus Park Place Cardiff CF10 3AT |
Founded in 1883, Cardiff University combines a prestigious heritage with impressive modern facilities, on one of the most beautiful campuses in the UK. As part of the Russell Group, our students benefit from our outstanding research quality and reputation, while enjoying a wide variety of courses that can be tailored to any aspirations.
Academic excellence and global reputation
Ranked 22nd in the UK (The Complete University Guide 2026) and 181st in the world (QS World University Rankings 2026), Cardiff University is recognised for its outstanding teaching and research. In the 2021 Research Excellence Framework (REF), …
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