find your perfect postgrad program
Search our Database of 30,000 Courses

Refine courses

Cardiff Metropolitan University: Fashion Marketing Management

Institution Cardiff Metropolitan University
Department Cardiff School of Management
Web http://www.cardiffmet.ac.uk/Pages/home.aspx
Email askadmissions@cardiffmet.ac.uk
Telephone 029 2041 6010
Study type Taught

Summary

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments.

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry.

Possible exit points - MSc/PgD/PgC

MSc (Mgmt)

Not what you are looking for?

Browse other courses in Design, Fashion design, Media studies, Visual communication, Graphic communication, Fashion, Business and management, Business studies, Business innovation, Customer services, International business studies, Marketing, Brand management, Consumer studies, Customer relations, Fashion merchandising, Market research, Public relations, Advertising, Retailing, Buying, Merchandising, Sales, Management or Strategic management, or search our comprehensive database of postgrad programs.

Postgraduate Bursary Opportunity with Postgrad.com

Are you studying as a PG student at the moment or have you recently been accepted on a postgraduate program? Apply now for one of our £2000 PGS bursaries.

Click here