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Posted April 11, 2013

Why Get A Masters Degree in Public Relations?

A masters degree in public relations may not be something that many people think about doing, but it is actually a fantastic course for anyone looking to pursue a career in advertising, marketing, and anything that requires a high degree of public interaction.

CV Booster

A Public Relations master’s degree is a qualification that will help you to stand out from the crowd when applying for all sorts of different jobs, as it lets employers know that you have specialist knowledge in marketing strategies, public speaking, advertising campaigns, public affairs, and communication, all of which are relevant to just about any industry. This makes graduates extremely sought after in the job market, especially with the ability to transfer their skills into a wide range of different sectors. A master’s degree qualification on your CV can make the difference between getting a position or not, and it is often even preferred over years of industry specific experience.
 

Popular Job Roles

The knowledge and skills learned while studying for a public relations master’s degree can be transferred to a huge variety of job roles, but these are some of the most PR specific jobs out there;

Communications Specialist – Also known as a PR specialist or media specialist, this is a position that works as a direct link between an organisation and the media. In some industries this is especially important and can be a very highly paid position. Some of the duties carried out include writing press releases, helping clients communicate with the public, and creating a good company image.
 

Public Relations Manager – This is a similar job role to a communications specialist, except usually in a larger company where they will supervise a team of communications specialists and have overall responsibility for public image, creating marketing campaigns, and writing speeches.
 

Advertising Assistant – Also known as a promotions assistant, this position is an entry level job in a medium to large company and will include working in the advertising, marketing, sales or PR department. Some of the job functions that are usually taken on include client communication, promotional campaigns and clerical duties.
 

Self Start Up

If you dream of starting your own business one day, a public relations master’s degree will be worth its weight in gold. Business is all about communicating with customers and clients, and having expertise in this field is guaranteed to serve you extremely well. The skills you will learn on this course will stand you in good stead when facing the challenges of getting your name out there and creating both a personable and relatable brand.
 

 

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