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Birkbeck, University of London: Business Analytics

Institution Birkbeck, University of London View institution profile
Department Birkbeck Business School
Telephone 0203 907 0700
Study type Taught


Our MSc Business Analytics is designed to enhance your skills in data analysis and evidence-based decision-making. It is ideal if you are looking to develop your knowledge and technical skills in an area of high demand by all types of organisations.

Why choose this course?

  • This course will enable you to understand and contextualise big data and business analytics.

  • You will gain knowledge so you can understand and critically apply analytical techniques underpinning business analytics.

  • You will learn how to critically apply a range of analytical techniques in business functions and propose tactically viable recommendations based on the analysis.

  • The course will give you the chance to practise effectively communicating the results and outcomes of analysis, including writing reports and giving coherent and professional presentations.

What you will learn

This course provides a blend of technical, quantitative modules in data analytics alongside more applied business-focused modules that will develop your ability to make data-driven decisions within a business and organisational setting.

You will develop the skills to analyse and interpret data to generate insights and intelligence, apply forecasting methods to model scenarios that inform organisational decision-making and solve complex business problems, and communicate technical information to different audiences.

How you will learn

You will be taught using a variety of means including pre-recorded lectures, seminars, online discussions, Moodle discussion forums, self-directed study, reading, activities in the computer laboratories and one-to-one discussions with tutors (in particular during dissertation supervision meetings).

You will also take part in practical sessions on data analytics, simulation and other statistical data analysis exercises using available datasets, web analytics services and established analytical tools to enhance your knowledge, skills and understanding in business analytical techniques.


  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sports management, and marketing, as well as financial management and accounting.

  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

  • Birkbeck students are drawn from a diverse range in terms of age and academic, social and cultural backgrounds. This creates a stimulating and supportive learning environment.

  • Birkbeck is based in Bloomsbury in central London, which is a centre for international business.

  • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library with its wealth of digital resources.

Careers and employability

On graduating, you'll have an array of important transferable skills, including:

  • strategic thinking

  • effective communication

  • the ability to apply numeracy and quantitative skills, including the use of models to answer organisational questions

  • qualitative research skills

  • the ability to recognise ethical dilemmas in analytical situations, and to apply ethical, stakeholder and organisational values to situations and choices.

This Master's degree will prepare you for analytics roles, such as business analyst, insight analyst or data analyst in a business or management setting within large as well as small, start-up organisations. If you are interested in further study it will also provide you with a strong foundation for PhD research in this area.


Birkbeck, part of the University of London, offers nearly 300 taught and research postgraduate programmes across arts and humanities, business and economics, law, science and social science. As an evening teaching specialist, Birkbeck offers its taught postgraduate courses between 6-9pm, with some courses available through distance learning. As with undergraduate courses, postgraduates can study full-time or part-time.

Home to 44 research and specialist institutes, Birkbeck is the sixth largest provider of taught postgrad courses for UK and EU students - some 44% of its 11,000-plus students are on postgrad programmes. Around 90% of its academics are active in research, and …

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