ALBA Graduate Business School, American College of Greece : MSc in Marketing

InstitutionALBA Graduate Business School, American College of Greece View institution profile
Department ALBA Graduate Business School
Study type Taught


Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.
- Weekday classes between 18:00 – 22:00, twice or three times per week on average
- A 14-month program
- 13 core modules and 4 workshops
- Assessment: group reports/presentations, case study analysis, mid-term tests, final exams
- Dissertation or Internship or Elective courses
- Recent university graduates who want to launch a career in marketing and deepen their knowledge of the field
- Working professionals with an interest in and commitment to marketing, aiming to advance their careers in this field
- Individuals seeking to:
(a) enhance their knowledge in digital marketing tools
(b) employ marketing analytics o develop marketing consulting skills and
(c) advance their critical thinking around marketing to foster marketing accountability in their organizations


ALBA Graduate Business School



Empower the Leader inside YOU

Alba Graduate Business School, The American College of Greece is one of the top graduate business schools in Europe, located in the historic capital of Athens, and accredited by AMBA, NEASC and EPAS (EFMD). It is one of the top 100 business schools globally (2017 QS Global 250 Business Schools report). It has been classified as a “Superior Business School for Research and Employability”, midst the top institutions from 36 countries that offer full-time MBA.

Business Unusual is the founding DNA of Alba. A way of thinking and working in business ...

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