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Aberystwyth University: International Business & Marketing
| Institution | Aberystwyth University View institution profile |
|---|---|
| Department | Aberystwyth Business School |
| Web | www.aber.ac.uk |
| abs-enquiries@aber.ac.uk | |
| Telephone | 01970 622523 |
| Study type | Taught |
MSc
Summary
When choosing to study the International Business and Marketing degree at Aberystwyth University, you will develop a thorough academic understanding of management theories and methods, with a strong emphasis on strategy level thinking that includes financial, operational, marketing and globalisation perspectives.
This is our most popular programme, providing you with the frameworks and concepts of business management and leadership alongside the technical and communication perspectives associated with the marketing profession.
To conceive and implement strategy requires considerable analytical powers. A focus of this degree is to equip you with the key skills you need such as primary and secondary national and international market research, recognising and ameliorating the impact of cultural differences on business efficacy, implementing an outcome-based (objective) marketing strategy and systematically monitoring the external and internal parameters to maintain projected revenue and profitability growth.
Central to this is the examination of the forces that shape the international business environment and their impact on the operations and strategic outlook of international companies necessary to flourish within dynamic business ecosystems. The course also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the course, you will apply your learning to contemporary case studies in international business and international marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Entry Requirements 2:2 Bachelors (Honours) degree, or equivalent, in any discipline. Non-graduates will be considered individually based on relevant work experience and/or professional qualifications. English Language Requirements IELTS 6.0 with minimum 5.5 in each component, or equivalent Other Requirements Applicants are encouraged to submit an up-to-date CV as part of their application. |
| Location | Llanbadarn Campus Llanbadarn Fawr Ceredigion Aberystwyth SY23 3RJ |
Summary
When choosing to study the International Business and Marketing degree at Aberystwyth University, you will develop a thorough academic understanding of management theories and methods, with a strong emphasis on strategy level thinking that includes financial, operational, marketing and globalisation perspectives.
This is our most popular programme, providing you with the frameworks and concepts of business management and leadership alongside the technical and communication perspectives associated with the marketing profession.
To conceive and implement strategy requires considerable analytical powers. A focus of this degree is to equip you with the key skills you need such as primary and secondary national and international market research, recognising and ameliorating the impact of cultural differences on business efficacy, implementing an outcome-based (objective) marketing strategy and systematically monitoring the external and internal parameters to maintain projected revenue and profitability growth.
Central to this is the examination of the forces that shape the international business environment and their impact on the operations and strategic outlook of international companies necessary to flourish within dynamic business ecosystems. The course also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the course, you will apply your learning to contemporary case studies in international business and international marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Entry Requirements 2:2 Bachelors (Honours) degree, or equivalent, in any discipline. Non-graduates will be considered individually based on relevant work experience and/or professional qualifications. English Language Requirements IELTS 6.0 with minimum 5.5 in each component, or equivalent Other Requirements Applicants are encouraged to submit an up-to-date CV as part of their application. |
| Location | Llanbadarn Campus Llanbadarn Fawr Ceredigion Aberystwyth SY23 3RJ |
Summary
The MSc in International Business and Marketing provides a broad range of theoretical and practical knowledge and skills that will underpin a future career in international marketing or business management. The programme provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.
Overview
As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.
You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A good Honours Degree in any discipline A satisfactory reference from your University. Candidates with equivalent experience and qualifications will be considered. English Language Requirements: If you have a Bachelor’s degree from a UK University, you do not need to take an English proficiency test. Non-native English speakers who do not meet this requirement must take a University-recognised test of academic English language proficiency. |
| Location | Llanbadarn Campus Llanbadarn Fawr Ceredigion Aberystwyth SY23 3RJ |
Summary
The MSc in International Business and Marketing provides a broad range of theoretical and practical knowledge and skills that will underpin a future career in international marketing or business management. The programme provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.
Overview
As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.
You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A good Honours Degree in any discipline A satisfactory reference from your University. Candidates with equivalent experience and qualifications will be considered. English Language Requirements: If you have a Bachelor’s degree from a UK University, you do not need to take an English proficiency test. Non-native English speakers who do not meet this requirement must take a University-recognised test of academic English language proficiency. |
| Location | Llanbadarn Campus Llanbadarn Fawr Ceredigion Aberystwyth SY23 3RJ |
This is your place to master your future
The University and Town
Established in 1872, Aberystwyth University has a global reputation for teaching excellence and groundbreaking research. The University offers a range of research and taught postgraduate programmes, with students from across the world choosing to study here.
Aberystwyth is a cosmopolitan market town nestled between the mountains and the sea. The University’s scenic location (part of the UNESCO Dyfi Biosphere) provides a beautiful place to explore and unwind in between studying.
Aberystwyth has a welcoming and inclusive community with a …
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