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York St John University: Strategic Digital Marketing

Institution York St John University
Department Business
Web http://www.yorksj.ac.uk
Email admissions@yorksj.ac.uk
Telephone 01904 876 598
Study type Taught

Summary

Digital marketing is a highly dynamic discipline that is central to the success of organisations. This course will introduce you to the exciting world of digital marketing. You will discover the key aspects of the discipline, from mapping a customer’s journey to strategic management at business unit level.

MSc

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