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University of Worcester: Marketing (with 12-month placement option)

Institution University of Worcester
Department Worcester Business School
Web http://www.worcester.ac.uk
Study type Taught

Summary

This course has been specifically designed to fast-track your marketing career and enhance your employability in a range of business environments and entrepreneurial situations.

The combination of academic rigour and practical relevance will ensure that you are equipped with a critical awareness of current issues in marketing and informed by ‘leading edge’ research and practice. An international theme will be at the forefront of many modules, allowing you to explore and investigate the core content of marketing subjects in a multicultural and global setting.

Exposure to live case studies will enable you to gain an appreciation of real business contexts and gain an understanding of strategic marketing practices in the contemporary business environment. You will be provided with opportunities to develop your skills as leaders and apply the knowledge you have gained throughout the course in an individual, business related research project. You will also have an opportunity to gain further exposure to relevant practice through the internship pathway that is available as an option to all students.

Certificate in Strategic Management (a Chartered Management Institute qualification) optionally awarded upon successful completion of the programme, which will greatly impact your long term career aspirations. You will also have access to Associate Membership of the CMI.

Key features

  • Scholarships and Discounts for international students, based on their grades

  • Regular seminars by expert speakers to further contextualise the programme

  • Opportunities to gain an awareness of operating as a leader in sustainable and ethical business

  • Optional modules with a marketing focus enable you to customise your degree and focus on your personal career goals

  • The course is taught by senior academics who have excellent links with industry and a wealth of professional experience

  • Opportunities to gain access to local and national employers through the internship

  • Cross-learning opportunities amongst students of diverse backgrounds and business practices from around the world

  • A flexible course design to allow two entry points in both September and January

The placement You will have the opportunity to go on a work placement for 6 or 12 months. You are supported in finding placements and can apply for a vacancy as you would a job. There are dedicated sessions to support you in CV writing, interview skills and job applications as well as access to 1:1 tutorials. Most placements start on completion of the taught modules.

The placement will allow you to gain first-hand experience within a real business environment to enhance your future employability and are usually paid. Some students choose to base their research project on a business-related issue arising during the placement. This would give you access to research participants and primary data, and allow you to apply the theories and principles discussed on the programme to a real organisation.

While on placement, you will be supported by a dedicated placements team able to respond to any problems you may be having, an individual tutor who visits you twice while you are on placement and you will retain access to all the University facilities including e-resources. At the end of the placement, you are required to submit a placement portfolio containing your learning contract, a satisfactory employer appraisal, a case study and an end of placement presentation.

MSc

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