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University of West London: Advertising and Marketing Communications

Institution University of West London
Department London School of Film, Media and Design
Web http://www.uwl.ac.uk/
Email courses@uwl.ac.uk
Telephone 02082312468
Study type Taught

Summary

Supercharge your marketing career, challenge your creativity and learn how to design meaningful campaigns that stand out from the crowd on our MA Advertising and Marketing Communications.

This course will give you the skills, knowledge and confidence to flourish in the always-evolving advertising and marketing industries.

Throughout your studies, you will work on briefs requiring you to develop creative campaigns across mediums such as digital advertising, social media, direct mail, video, TV, press, poster, radio and more, with an overall emphasis on 360-degree campaigns that work across all media.

Additional benefits of this advertising and marketing communications course: - taught by industry professionals who have worked at some of the best agencies in London

  • gain insights and guidance from visiting lecturers from the industry

  • strong links with top London agencies

  • optional placement/internship

  • build a professional portfolio

  • develop strategic and creative skills.

Finally, you will have an opportunity to follow your individual passion with a final major project designed to demonstrate your own strengths.

Our aim is to prepare you for employment by developing you as a creative or strategist with an outstanding portfolio of work that will get you noticed and help you succeed in the career that you want.

What you'll study On this MA Advertising and Marketing Communications course, you will gain an in-depth understanding of advertising strategy, creative advertising and branding.

From looking closely at consumer behaviour (behavioural economics) through to developing marketing strategies and creative campaigns that engage consumers, you will build up a comprehensive base of practical knowledge.

The course focuses on the core principles and contemporary practices of advertising and marketing communications. You will explore the relationship between brands and their audiences, and learn how to craft compelling messages that resonate across all media platforms. The curriculum is designed to foster critical thinking, creativity, and a deep understanding of consumer behaviour.

​Through a range of extremely practical, employability-focused modules, you will develop strategic and creative skills to an advanced level. You will explore the process of creating clear, engaging brand stories through tutor-led and industry-based projects.

Across the course, skills you will develop include: - creative thinking

  • ideation

  • strategic planning

  • media planning

  • communication planning

  • qualitative research

  • quantitative research

  • presentation and pitching.

You will also develop a portfolio of advertising and marketing communications campaigns that will demonstrate your expertise to prospective employers.​​

MA

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