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University of Sussex: Strategic Marketing
| Institution | University of Sussex View institution profile |
|---|---|
| Department | University of Sussex Business School View department profile |
| Web | www.sussex.ac.uk/business-school |
| pg.enquiries@sussex.ac.uk | |
| Telephone | 01273 876787 |
| Study type | Taught |
MSc
Summary
In an evolving digital landscape, businesses face greater competition and changing consumer preferences. Organisations need professional marketers who can interpret complex data and make strategic decisions.
Our MSc will prepare you to drive competitive marketing strategies. You’ll learn innovative, evidence-based techniques. We’ll also teach you sustainable practices that can be used to foster business growth.
You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing and technological innovation. We also have established industry connections, inspiring facilities and enhanced careers support.
By studying at Sussex, you will:
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explore theories, concepts, models and techniques to develop marketing in a global environment
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gain insights into the world of marketing, including ethical and social perspectives
-
study core areas including marketing strategy, market research, brand management and buyer behaviour
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develop essential skills to measure success and improve decision-making through advanced marketing analytics
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learn how to navigate the challenges of socially responsible marketing decisions
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understand the role of marketing in influencing sustainable behaviour.
When you graduate, you’ll be ready to innovate within global organisations. Or you could launch your own company. You could also work in areas ranging from advertising and digital marketing, to brand management and market research.
Guaranteed internship Give your career a head start and gain real-world experience with our Guaranteed Internship Scheme.
Accreditation You’ll join the EQUIS and AMBA-accredited University of Sussex Business School.
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
About the University of Sussex Business School
Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people.
Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research.
Location
Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%). Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. |
| Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
Summary
Develop your strategic marketing skills and compete in today’s global marketplace.
On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:
-
study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
-
learn about advanced marketing analytics
-
gain essential skills to help you measure success and improve the quality of marketing decisions
-
cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
-
explore the role of marketing in influencing consumers towards more sustainable behaviour.
Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, business-to-business marketing and innovation in the creative economy.
You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships.
Accreditation You’ll join the EQUIS and AMBA-accredited University of Sussex Business School.
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
About the University of Sussex Business School
Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people.
Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research.
Location
Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%). Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. |
| Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
Study the issues that matter and advance your career with a top ranked global Business School. Our students gain the knowledge and skills help make them better leaders for tomorrow.
Our graduates leave us with the necessary skills to innovate and improve business practice throughout their careers. We also take an international perspective in our teaching and research, by exploring issues that affect a wide range of countries and cultures.
Whether you’re looking to innovate at the heart of a company, start your own business or drive policy change, our Masters programmes teach you to think …
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