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University of Sussex: Marketing and Consumer Psychology
| Institution | University of Sussex View institution profile |
|---|---|
| Department | University of Sussex Business School View department profile |
| Web | www.sussex.ac.uk/business-school |
| pg.enquiries@sussex.ac.uk | |
| Telephone | 01273 876787 |
| Study type | Taught |
MSc
Summary
1st in the UK for annual research income (Chartered Association of Business Schools 2025) 11th in the UK for Psychology (The Times Higher Education World University Rankings by Subject 2025) 8th in the UK for Marketing (The Guardian University Guide 2026)
Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns.
By studying at Sussex, you will:
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study the theories, concepts, tools and models behind marketing practice and consumer decision-making
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interpret consumer behaviour through consumer psychology theories
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apply analytical skills to assess the choices consumers make
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learn to utilise key analytical and decision-making techniques when developing and appraising marketing strategies
You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School.
Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology.
When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world.
Guaranteed Internship Give your career a head start and gain real-world experience with our Guaranteed Internship Scheme.
Accreditation You’ll join the EQUIS and AMBA-accredited University of Sussex Business School.
We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should normally have an upper second-class (2.1) undergraduate honours degree or above. Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. |
| Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
Summary
1st in the UK for annual research income (Chartered Association of Business Schools 2025) 11th in the UK for Psychology (The Times Higher Education World University Rankings by Subject 2025) 8th in the UK for Marketing (The Guardian University Guide 2026)
Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.
On this MSc, you’ll learn to: - evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
-
apply consumer psychology theories to interpret consumer behaviour
-
use analytical skills to assess the choices consumers make
-
make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.
You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School. You'll receive valuable marketing and psychology training, equipping you with a deep understanding of how psychological principles intersect with marketing strategies for effective business outcomes.
Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.
Accreditation
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more
We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should normally have an upper second-class (2.1) undergraduate honours degree or above. Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. |
| Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
Study the issues that matter and advance your career with a top ranked global Business School. Our students gain the knowledge and skills help make them better leaders for tomorrow.
Our graduates leave us with the necessary skills to innovate and improve business practice throughout their careers. We also take an international perspective in our teaching and research, by exploring issues that affect a wide range of countries and cultures.
Whether you’re looking to innovate at the heart of a company, start your own business or drive policy change, our Masters programmes teach you to think …
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