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University of Stirling: Marketing
| Institution | University of Stirling View institution profile |
|---|---|
| Department | Marketing |
| Web | www.stir.ac.uk |
| msc-marketing@stir.ac.uk | |
| Telephone | 01786 467381 |
| Study type | Taught |
MSc
Summary
Marketing is a fast-growing and dynamic career sector, and skills in this area are in high demand. Marketing jobs are expected to grow by 8% from 2023 to 2033 (Prospects, 2023). As business and technology are always evolving, so marketers must find new ways to increase sales and tell stories.
Our MSc Marketing course will help you stand out as a highly qualified job candidate. A marketing Masters degree can qualify you for a broad range of career opportunities. This includes senior management positions where the earning potential is often higher (Indeed, 2025).
We’ll make sure you’ll have the skills needed by employers in marketing. You’ll gain fundamental knowledge about the practice and theory of marketing.
We’ll teach you current business trends in multi-channel marketing and digital marketing. You’ll investigate responsible marketing, consumer behaviour and brand creation. We make sure your newfound expertise is transferable across different business landscapes.
Students can join the Stirling Marketing Society.
Build your skills with a consultancy project You will undertake consultancy-style projects, which will include real-life case studies and opportunities to work with a business. Students have recently worked on projects with:
National Wallace Monument Waterski Scotland Strathearn Strategic Consulting Stirling Albion Football Club Scottish Biomedical Snowsports Scotland EASA Training Ltd Stirling Art Industry connections You’ll benefit from our excellent industry connections. Our guest speakers deliver lectures and workshops on contemporary marketing topics.
Chartered Institute of Marketing accreditation Our MSc Marketing is accredited by the Chartered Institute of Marketing (CIM). CIM is the world’s leading professional marketing body. The accreditation counts towards the CIM Professional Diploma in Marketing. Our graduates gain exemption from half of the CIM Professional Diploma modules. Find out more the benefits of CIM accreditation for you.
We are AACSB accredited The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. If English is not the applicant's first language, evidence of proficiency must be provided such as a minimum IELTS score of 6.0 (5.5 in all bands). If applicants do not meet the required score it may be possible to register for one of our pre-sessional English courses. To register applicants must hold a conditional offer for a course and have an IELTS score 0.5 or 1.0 below the required standard. |
| Location | Stirling Campus University of Stirling Stirling FK9 4LA |
Summary
Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.
The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.
Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. If English is not the applicant's first language, evidence of proficiency must be provided such as a minimum IELTS score of 6.0 (5.5 in all bands). If applicants do not meet the required score it may be possible to register for one of our pre-sessional English courses. To register applicants must hold a conditional offer for a course and have an IELTS score 0.5 or 1.0 below the required standard. |
| Location | Stirling Campus University of Stirling Stirling FK9 4LA |
The University of Stirling is an international university committed to helping students Be the Difference in the world. Based in the heart of Scotland, Stirling is a place where ability – not background – is valued, and teaching, employability and facilities are all rated five-star (QS Stars University Ratings 2024).
That’s just part of the reason Stirling was shortlisted for University of the Year in the Times Higher Education (THE) Awards 2024, rated top 30 in the UK for postgraduate teaching (Postgraduate Taught Experience Survey 2024) and number one in the UK for campus environment (The International Student Barometer …
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