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University of Stirling: Digital Media and Communication
| Institution | University of Stirling View institution profile |
|---|---|
| Department | Communication, Media and Culture |
| Web | www.stir.ac.uk |
| graduate.admissions@stir.ac.uk | |
| Telephone | 01786 466655 |
| Study type | Taught |
MSc
Summary
This course will provide you with the core professional skills required for a rewarding career in digital media management and production. This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.
You will gain an in-depth understanding of human communication and information-seeking behaviours, and the complex and variable sociocultural factors influencing peoples’ behaviours at both macro (societal) and micro (individual) levels. You will also acquire a comprehensive understanding of research methods for audience and media research, including options to develop data analytics and digital marketing skills. You will have the opportunity to develop practical skills in persuasive communication design, and digital content development including graphics design and video production. The course also includes the option to produce a digital media product as a specialist, practice-based alternative to undertaking a dissertation.
As a graduate, you will have the skills to contribute to the planning, development, and evaluation of multi-channel digital marketing strategies and campaigns. Via our unique offering, you will possess valuable interdisciplinary skills for flexible careers across digital industries public and private, and the ability to move into a number of specialist roles including digital media marketing, management, content design and production.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Minimum second-class Honours degree or international equivalent. Applicants without these qualifications but possessing other qualifications including significant relevant work experience may also be considered. |
| Location | Main Site Grange Road Stirling FK9 4LA |
Summary
This course will provide you with the core professional skills required for a rewarding career in digital media management and production. This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Minimum second-class Honours degree or international equivalent. Applicants without these qualifications but possessing other qualifications including significant relevant work experience may also be considered. |
| Location | Main Site Grange Road Stirling FK9 4LA |
The University of Stirling is an international university committed to helping students Be the Difference in the world. Based in the heart of Scotland, Stirling is a place where ability – not background – is valued, and teaching, employability and facilities are all rated five-star (QS Stars University Ratings 2024).
That’s just part of the reason Stirling was shortlisted for University of the Year in the Times Higher Education (THE) Awards 2024, rated top 30 in the UK for postgraduate teaching (Postgraduate Taught Experience Survey 2024) and number one in the UK for campus environment (The International Student Barometer …
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