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University of South Wales: Strategic and Digital Marketing
| Institution | University of South Wales |
|---|---|
| Department | Business School |
| Web | http://www.southwales.ac.uk |
| enquiries@southwales.ac.uk | |
| Telephone | 03455767778 |
| Study type | Taught |
MSc
Summary
MSc Strategic and Digital Marketing at the University of South Wales helps you turn your ambition into impact, with live briefs, real industry collaboration and the strategic, digital and AI-driven skills to lead bold brands in today’s fast-moving global marketplace.
Think critically, innovate, and build your confidence in applying AI-driven marketing strategies to real work-based challenges, grounded in core studies of sustainable marketing and experiential marketing design. This student-centred, industry-connected course blends evidence-based marketing theory with live client briefs, specialist options and a professional portfolio that showcases your application of strategy, creativity and leadership throughout your studies. You will build advanced research, data and AI skills experience-led, sustainable marketing strategies, and develop the confidence to lead ethically and deliver measurable impact in global digital environments.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum 2:2 Honours degree from a recognised/accredited university, or equivalent. Applicants may be required to attend an interview. |
| Location | Cardiff University Of South Wales Adam Street Cardiff CF24 2FN |
Summary
MSc Strategic and Digital Marketing at the University of South Wales helps you turn your ambition into impact, with live briefs, real industry collaboration and the strategic, digital and AI-driven skills to lead bold brands in today’s fast-moving global marketplace.
Think critically, innovate, and build your confidence in applying AI-driven marketing strategies to real work-based challenges, grounded in core studies of sustainable marketing and experiential marketing design. This student-centred, industry-connected course blends evidence-based marketing theory with live client briefs, specialist options and a professional portfolio that showcases your application of strategy, creativity and leadership throughout your studies. You will build advanced research, data and AI skills experience-led, sustainable marketing strategies, and develop the confidence to lead ethically and deliver measurable impact in global digital environments.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum 2:2 Honours degree from a recognised/accredited university, or equivalent. Applicants may be required to attend an interview. |
| Location | Cardiff University Of South Wales Adam Street Cardiff CF24 2FN |
Summary
Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this MSc Strategic Digital Marketing course is attractive to employers. By studying the MSc Strategic Digital Marketing you will develop the skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.
You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage. The MSc Strategic Digital Marketing provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas. The MSc Strategic and Digital Marketing course is currently being considered for accreditation by the Institute of Direct and Digital Marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum 2:2 Honours degree from a recognised/accredited university, or equivalent. Applicants may be required to attend an interview. |
| Location | Cardiff University Of South Wales Adam Street Cardiff CF24 2FN |
Summary
Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this MSc Strategic Digital Marketing course is attractive to employers. By studying the MSc Strategic Digital Marketing you will develop the skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.
You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage. The MSc Strategic Digital Marketing provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas. The MSc Strategic and Digital Marketing course is currently being considered for accreditation by the Institute of Direct and Digital Marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum 2:2 Honours degree from a recognised/accredited university, or equivalent. Applicants may be required to attend an interview. |
| Location | Cardiff University Of South Wales Adam Street Cardiff CF24 2FN |
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