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University of Salford: Digital Marketing
| Institution | University of Salford |
|---|---|
| Department | Salford Business School |
| Web | http://www.salford.ac.uk |
| course-enquiries@salford.ac.uk | |
| Telephone | 0161 295 4545 |
| Study type | Taught |
Master of Science - MSc (PG)
Summary
Our MSc Digital Marketing is designed for anyone with a background or interest in the ever-evolving and complex world of digital marketing.
This programme explores the many areas of marketing in the digital age, from email, mobile and content marketing, to research, analysis and strategy. This programme explores the many areas of marketing in the digital age, from email campaign analysis, content marketing, to research, analysis and strategy. You'll gain an understanding of how to:
-
Enhance Consumer Experience across diverse digital touchpoints
-
Decode Consumer Behaviour
-
Master Search and Social Media Marketing (SSMM) techniques
-
Make Data-Driven Marketing Decisions and Choices
-
Develop content and implement Strategic Marketing Campaigns that deliver measurable impact.
Whether you're aiming to lead innovative campaigns or shape consumer journeys, this programme prepares you to thrive in the fast-evolving digital landscape.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted, either in partial or complete fulfilment of entry requirements. |
Summary
Our MSc Digital Marketing is designed for anyone with a background or interest in the ever-evolving and complex world of digital marketing.
This programme explores the many areas of marketing in the digital age, from email, mobile and content marketing, to research, analysis and strategy. This programme explores the many areas of marketing in the digital age, from email campaign analysis, content marketing, to research, analysis and strategy. You'll gain an understanding of how to:
-
Enhance Consumer Experience across diverse digital touchpoints
-
Decode Consumer Behaviour
-
Master Search and Social Media Marketing (SSMM) techniques
-
Make Data-Driven Marketing Decisions and Choices
-
Develop content and implement Strategic Marketing Campaigns that deliver measurable impact.
Whether you're aiming to lead innovative campaigns or shape consumer journeys, this programme prepares you to thrive in the fast-evolving digital landscape.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted, either in partial or complete fulfilment of entry requirements. |
Summary
Our MSc Digital Marketing is designed for anyone with a background or interest in the ever-evolving and complex world of digital marketing.
This programme explores the many areas of marketing in the digital age, from email, mobile and content marketing, to research, analysis and strategy. This programme explores the many areas of marketing in the digital age, from email campaign analysis, content marketing, to research, analysis and strategy. You'll gain an understanding of how to:
-
Enhance Consumer Experience across diverse digital touchpoints
-
Decode Consumer Behaviour
-
Master Search and Social Media Marketing (SSMM) techniques
-
Make Data-Driven Marketing Decisions and Choices
-
Develop content and implement Strategic Marketing Campaigns that deliver measurable impact.
Whether you're aiming to lead innovative campaigns or shape consumer journeys, this programme prepares you to thrive in the fast-evolving digital landscape.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted, either in partial or complete fulfilment of entry requirements. |
Summary
Digital marketing covers lots of different areas, including campaign metrics and research, content marketing, copywriting, database management and analysis, digital analytics and strategy, email and mobile marketing, Pay-Per-Click (PPC), Search and Social Media Marketing (SSMM), Search Engine Optimization (SEO), video production/podcasting, web design and development, blogging, and much more. Crucially, it involves any content in an online environment that is designed to engage a specific audience. This course is appropriate for both home and international students, and individuals who are members of, or associated with, UK-based professional bodies.
There is an emphasis in all our courses on understanding, responding to, and shaping the dynamic and changing nature of business, as well as consideration of the future of organisations within the global business environment, the responsible adoption of AI and other emerging technologies, and environmental sustainability.
Throughout the programme, you will be provided with opportunities to apply your theoretical knowledge to real-world problems and live business projects in collaboration with external partners. You will also develop a range of skills and attributes particularly relevant to business and management such as commercial acumen, analytical thinking and problem solving, critical thinking, entrepreneurial mindset, ability to innovate, awareness of risk, and the ability to influence and work with others. In doing so, you develop into enterprising and responsible leaders who are globally, socially, and ethically aware of the contemporary business environment within which businesses operate.
You will: - develop knowledge and understanding of the theories, concepts, and principles applicable to entrepreneurship and enterprise management
-
evaluate the fast-changing nature of the business environment at local, national, and global levels
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apply a socially responsible approach to information, data, and decision making
-
utilise a range of management techniques to develop creative solutions to business problems
-
have the opportunity to complete additional professional qualifications that enhance your employability, in areas such as Carbon Literacy, Microsoft, etc
Find out more at www.salford.ac.uk/courses/postgraduate/digital-marketing-new-2024
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should possess a minimum of a 2.2 or international equivalent at BSc/BA level. Alternatively, having prior work or research experience, publications, or a strong interest in research can be considered when you apply. |
Fees
| England | 8550 GBP for Year 1 |
|---|---|
| Northern Ireland | 8550 GBP for Year 1 |
| Scotland | 8550 GBP for Year 1 |
| Wales | 8550 GBP for Year 1 |
| International | 16560 GBP for Year 1 |
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