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University of Reading: Marketing (Sustainable Marketing)
| Institution | University of Reading |
|---|---|
| Department | Marketing and Reputation |
| Web | https://www.reading.ac.uk |
| pgadmissions@reading.ac.uk | |
| Telephone | +44 (0) 118 378 5289 |
| Study type | Taught |
MSc
Summary
Our MSc Marketing (Sustainable Marketing) course offers a rigorous foundation in marketing strategy, with a specialist focus on sustainability.
On this programme you will explore real life marketing strategies, and be able to assess how these practices are likely to evolve, in a world where ethics and climate change is paramount. With the option to complete a dissertation or business project, you’ll graduate ready to make a meaningful impact in the marketing world.
This course will enable you to:
-
communicate sustainability in marketing with clarity and influence, across diverse audiences
-
design and evaluate your own marketing campaign focused on environmental or social impact
-
explore examples of sustainable marketing trends, business challenges, and ethical brand strategy.
For more information, please visit our course page: https://www.henley.ac.uk/study/masters/msc-marketing-sustainable-marketing
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Entry requirements: minimum 2:1 or equivalent from an internationally recognised university. IELTS: 6.5 with no component below 5.5 in any sub-skills. |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 14850 GBP for Whole course |
|---|---|
| EU | 27600 GBP for Whole course |
| England | 14850 GBP for Whole course |
| Northern Ireland | 14850 GBP for Whole course |
| Scotland | 14850 GBP for Whole course |
| Wales | 14850 GBP for Whole course |
| Channel Islands | 14850 GBP for Whole course |
| International | 27600 GBP for Whole course |
Summary
This programme is designed to provide students with a comprehensive understanding of marketing and marketing Strategy and the opportunity to specialise on the core contemporary aspect of Sustainable Marketing.
The compulsory marketing modules explore the key concepts upon which modern marketing practice is based. Students are provided with a broad analytical toolkit that will enable them to understand why marketing is so central as a feature of business activity; when and how marketing strategies can be developed on a global scale; the relationship between firms and consumers, the role of marketing in shaping social change and responding to sustainability issues; and the way in which marketing is undertaken between firms. In addition, the programme requires students to develop the kind of critical understanding of business strategy, research methods, responsibility and ethics that would be expected of any marketing executive.
Students on this programme will receive a rigorous grounding in both the theory and practice of marketing, with a deliberate emphasis on the contemporary issues and developments impacting most on the discipline. The aim is to produce graduates who understand not only why firms operate the marketing practices that they do, but how these practices are likely to evolve in a complex and changing international business environment. Students will choose a dissertation or business project to apply their learnings to aspects of Sustainable marketing pathway.
For more information, please visit our programme page: https://www.henley.ac.uk/study/masters/msc-marketing-sustainable-marketing
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Minimum 2:1 or the equivalent from an Internationally recognised university IELTS: 6.5 with no component below 5.5 in any sub-skills |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 14500 GBP for Whole course |
|---|---|
| EU | 27000 GBP for Whole course |
| England | 14500 GBP for Whole course |
| Northern Ireland | 14500 GBP for Whole course |
| Scotland | 14500 GBP for Whole course |
| Wales | 14500 GBP for Whole course |
| Channel Islands | 14500 GBP for Whole course |
| International | 27000 GBP for Whole course |
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