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University of Reading: Marketing (International Marketing)
| Institution | University of Reading |
|---|---|
| Department | Marketing and Reputation |
| Web | https://www.reading.ac.uk |
| pgadmissions@reading.ac.uk | |
| Telephone | +44 (0) 118 378 5289 |
| Study type | Taught |
MSc
Summary
Our MSc Marketing (International Marketing) course will develop your expertise in international marketing strategy and practice. You’ll explore global market analysis, cultural behaviours, and strategic decision-making in diverse international contexts.
Through this programme you will assess the marketing strategies adopted by different global SMEs and offer your solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.
On this course you will:
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explore consumer behaviour and marketing strategies across cultures
-
understand how practices adapt to evolving business landscapes
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join an optional field study, delving deeper to international marketing challenges.
For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Entry requirements: 2:1 or equivalent from an internationally recognised university. IELTS: 6.5 with no component below 5.5 in any sub-skills. |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 14850 GBP for Whole course |
|---|---|
| EU | 27600 GBP for Whole course |
| England | 14850 GBP for Whole course |
| Northern Ireland | 14850 GBP for Whole course |
| Scotland | 14850 GBP for Whole course |
| Wales | 14850 GBP for Whole course |
| Channel Islands | 14850 GBP for Whole course |
| International | 27600 GBP for Whole course |
Summary
This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.
Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.
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Explore global marketing strategies and their role in shaping and responding to social change, through a global lens
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Students will have the opportunity to join a field study, providing exposure to international marketing challenges
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Learn about cross-cultural marketing and consumption
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Understand how practices evolve in a complex and changing international business environment
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The MSc Marketing (International Marketing) is one of two pathways available in the MSc Marketing programme.
For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally a good undergraduate honours degree (2:1 or above) for MSc Marketing (International Marketing). IELTS: 6.5 overall with no element less than 6.0 |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 14500 GBP for Whole course |
|---|---|
| EU | 27000 GBP for Whole course |
| England | 14500 GBP for Whole course |
| Northern Ireland | 14500 GBP for Whole course |
| Scotland | 14500 GBP for Whole course |
| Wales | 14500 GBP for Whole course |
| Channel Islands | 14500 GBP for Whole course |
| International | 27000 GBP for Whole course |
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