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University of Reading: Marketing (Digital Marketing)
| Institution | University of Reading |
|---|---|
| Department | Marketing and Reputation |
| Web | https://www.reading.ac.uk |
| pgadmissions@reading.ac.uk | |
| Telephone | +44 (0) 118 378 5289 |
| Study type | Taught |
Summary
This Masters in Digital Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.
Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.
The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.
For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-digital-marketing
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Minimum 2:1 or the equivalent from an Internationally recognised university. IELTS: 6.5 with no component below 5.5 in any sub-skills |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 14500 GBP for Whole course |
|---|---|
| EU | 27000 GBP for Whole course |
| England | 14500 GBP for Whole course |
| Northern Ireland | 14500 GBP for Whole course |
| Scotland | 14500 GBP for Whole course |
| Wales | 14500 GBP for Whole course |
| Channel Islands | 14500 GBP for Whole course |
| International | 27000 GBP for Whole course |
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